Dec 28, 2018 | By Jane Boddy
Oct 30, 2017
By WGSN Insider
As you scroll through your feed of avocado toasts and acai bowls, it’s glaringly apparent consumers have never been so preoccupied with how and what they eat. The food obsession has reached critical mass and at WGSN, we are obsessed with figuring out how the future of food will evolve.
This year alone we’ve seen meal kits grow in popularity, because with our time crunched lives, structures that help save time on meal planning, prep and cook time are incredibly useful. We’ve also seen how the future of the grocery store might look with Amazon’s announcement of it’s Go store in Seattle where consumers pay with their smartphones. And we’ve tracked the clean eating trend which suffered a backlash has now evolved into intuitive eating. So, that’s what is happening now, but what about the future of food and food consumption?
Feeding the planet and our Instagram content is a big job and currently our human consumption is depleting the resources. In fact the UN’s Food and Agriculture Organization warns that on average, the planet has about six decades of usable topsoil left, if current rates of soil degradation continue. We are quickly running out of our natural and agricultural resources, so WGSN wants to know what’s next for food?
On November 3rd and 4th, WGSN Editors will be heading to the Food Loves Tech conference in Brooklyn, to explore the key talking points around food, consumption, food delivery and more. The day of talks will cover everything from how food of the future will be designed to why scientists are obsessed with alternative proteins? As well as vertical farming to food delivery and VR, how will brands leverage new technology to radically alter how we eat and quite possibly, end world hunger?
Head to the Food Loves Tech website for more details.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.