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Consumer / Food: Milk, Please!

An Italian, online food service, Milk, Please! enables users to crowdsource help with small or last-minute grocery requirements.

The process is simple – users navigate through to the site where they make a request for simple grocery goods, such as bread, eggs or cheese.  A shopper nearby can then choose to accept this request, and, if they wish, personally deliver the items once they have been paid for.

A little more personal than a standard supermarket delivery system, this community-led service enables participants to meet local people in their area.  Small trips to the supermarket can also be reduced, making it an eco-friendly initiative and perfect for those who are short of time. – Samantha Fox

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