Jan 14, 2019 | By Sarah Housley
Experience Lifestyle & Interiors on WGSN.
May 31, 2012
With the imminent arrival of the 2012 Olympics in July and the Queen’s Diamond Jubilee celebrations this weekend, the spotlight is well and truly on London this summer. To mark the occasion, Selfridges is hosting The Big Rooftop Tea and Golf Party as part of their in-store Big British Bang celebrations.
Opening up the rooftop area again for the summer, the iconic department store has enlisted culinary marvels Bompas & Parr to create an imaginative and engaging installation – a giant, edible crazy-golf course made entirely from cake.
The 9-hole and 2,500sqft course, open today, is scattered with London’s most famous landmark buildings, including St.Pauls cathedral, Tower bridge and Buckingham Palace, which have been handcrafted from jelly, cake-sponge and decorated with pastel-colored fondant icing. The rooftop has additionally been scented with the aroma of Bakewell tart using ‘a clever micro-technology system’.
Renowned for their theatrical food displays, the duo installed a green boating lake on the Selfridges rooftop last summer, while an Adventure Hamper was created exclusively for the store over the Christmas period.
Advanced entry tickets can be purchased here, or visitors can simply arrive at the store for tickets on a first come first served basis. The rooftop will be open until September 2012 – Samantha Fox
Images courtesy of It’s Nice That.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.