3 reasons bowls have never been so hot
By WGSN Insider

The food bowl is the hottest crockery item right now and will transform your dinner table. WGSN reports

May 17, 2016


Blame it on Instagram, fitness bloggers, or the açai berry, but food bowls have never been hotter. Yes, you heard us right, bowls (packed to the brim with Instagram worthy toppings, acai included ) are the hottest new ‘it’ item in the crockery world.

Here’s three reasons people are ditching plates to make more space for bowls in their kitchen cupboard.

They have the Instagram seal of approval.

Key Instagram influencers will know that a flatlay (taking a shot from up high on a chair) is everything when it comes to good imagery. That’s part of the reason bowls have never been so popular. Bowls are the latest, and best way to present a meal from up high. They are also a key search term on Instagram. The only choice left is whether to fill your bowl with avocado and sunflower seeds or açai berries before you take the snap.

One pot bowl recipes feed our time poor generation

Let’s face it, once you’ve got to work at the crack of dawn, done a full day, hit the gym or just finished drinks with friends, there is no time to sit and prepare a three course meal. Bowls are the answer, throw in what’s in your fridge and cupboard, boil some rice and pasta to add on top, and present it beautifully in a bowl, before scoffing it down.

They are the T-shirt of the crockery market- the new, classic staple.

“The bowl is like the T-shirt of the crockery market,” Carla Busazi, WGSN Global Chief Content Officer told The Guardian recently. “It goes with absolutely everything, and in a day and age when we’re always clutching our smartphones, it’s very easy just to have a bowl in the other hand.”


LIKE THIS? To catch up on the biggest trends to emerge in Lifestyle and Interiors, join WGSN.

3 reasons bowls have never been so hot

Please enter a valid name
Please enter a valid name
Please enter a valid email address
Please enter a valid email address
Please enter a valid website
Please enter a valid website
Add a comment...
Please enter a valid comment

Subscribe to WGSN

Big data meets consumer insights. Experience WGSN.

Related stories

Richard Nicoll dead
Fashion Designer Richard Nicoll dead at 39

2 photos
Lifestyle goals: Why the Marie Kondo effect is perfect for right now

Victoria Beckham to launch spring line for Target

Justina Blakeney
How to use colour, by designer and artist Justina Blakeney

Banana Republic closes stores in the UK
Banana Republic closes all stores in the UK