Login

Folk Art (Etro)

Milan…Always one of the most visually stunning shows of Milan Fashion Week, Kean Etro did not disappoint. Inspired by the “mathematics of nature,” worked out by Leonardo Fibonacci in the 12th Century, Etro decided to cast the naturally occurring geometry as the pattern of choice for S/S 10. Native American beading was the obvious choice for embellishment and the bold colors of pink, purple, yellow, ocean blue and palm green were all given equal adoration. Everything about the collection was relaxed, from the models walking with no shoes or unbottoned shirts, to the rolled up sleeves on floral shirts and “just so” cuffs on paisley pants. For a consumer who is anything but a wallflower, Etro offers something for every possible mood. And besides, who can think badly of a collection that makes even the most jaded fashion editor and buyer smile?

etros10.jpg

Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.

  • Fashiongurl

    Who doesn’t love a color-drenched collection?? From friendship bracelets and beaded belts to embroidered pouches and bright,bright straw hats…Bravo!

  • lwong

    love the colors and relaxed playful mood of the collection!

  • sfreiser

    I love the progression of purple in this collection–beginning as a sort of deep ultra-violet and then evolving through a periwinkle phase, a bit of a pinker floral shade and then finally into a dusty lilac on Kean himself.

    The prints are really breathtaking [ZOOM-worthy!] and really remind me of the “New Fractals” print report from March.

  • the mixing of all these great prints is pretty exciting.

Share
Tweet
+1
Share
Pin