Jul 20, 2017 | By Samuel Trotman
Get more Denim insights as a WGSN subscriber
UK denim brand Flying Horse show you how to give your jeans some wear and tear with their collector sanding tool.
Debuting at SEEK trade show last week in Berlin, London based Flying Horse Jeans took an innovative approach to DIY distressing. Co-founders David Rix and Sanjay Madan were on hand at the talk us through the video that see’s one of the gents from their Thailand factory experiment with some unorthodox methods of breaking in his raws. From saws to angle grinders and even dragging his pants behind a scooter, he eventually has his eureka moment when he develops his sander tool.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.