13 hours ago | By Sarah Housley
Apr 04, 2018
This is no ground-breaking news – we already know that Millennials love their houseplants. They can provide a calming environment, allow their owners to connect with something tangible in an increasingly digitised world, and they provide a nice aesthetic, too. However, we’ve recently spotted a new wave of flora enthusiasts who are, slowly but surely, taking over our Instagram feeds. Could this signal a move on from 2017’s greenery obsession?
The art of floristry itself has been around for centuries and is certainly nothing new. However, it’s typically been associated with older generations. Millennials are changing that perception, by playing with new and exciting ways to display flowers, including the Freakebana trend – a play on Japanese flower arranging Ikebana that focuses on sparse, unsettling arrangements that emphasise colour, placing and form.
We went on Instagram to investigate, and, whilst subscribers can get the full lowdown in our Instagrams That Inspire – Insta-Flowers report, we’re previewing three accounts that explore this trend here on WGSN Insider.
AP Bio: @doan_ly
Doan Ly and her creative team at AP Bio specialise in dreamy single stem and abstract flower arrangements. The New York-based studio plays with still-life settings — adding a non-traditional twist with dusty blue backdrops, vibrant colours and incorporating exotic fruits.
Carolina Spencer: @matagalanplantae
With 40.2K followers, the Chilean floral artist Carolina Spencer of Matagalan Plantae creates ikebana-like botanical installations — with a focus on beautifully balanced totems. The artful compositions combine warm hues, fresh fruits, handmade ceramic pots and exotic flowers.
Emma Bass: @emma__bass
Emma Bass is an Auckland-based photographic artist and flora enthusiast who draws on the style of the Dutch masters to produce dramatic flower arrangements — challenging preconceptions of beauty. Her pet cockatiel and monarch butterflies add a magical and mysterious touch to the compositions.
Interested in discovering more Instagram influencers and trendsetters within this space? Check out our report Instagrams That Inspire — Insta-Flowers – just don’t blame us when you’ve spent your monthly salary on Ranunculus.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.