Jun 21, 2017 | By Allyson Rees
Experience Lifestyle & Interiors on WGSN.
Lancôme and Elle Decor Italia have selected the winner of the first edition of the Lancôme Design Award, for which ten young designers aged under 35 were invited to interpret the power of the gaze, in celebration of the 10 year anniversary of Lancôme’s Hypnôse mascara. The winner is Lou, a brass table mirror designed by German designer Florian Schmid.
Lou’s base interprets the concept of hypnosis through the movement of the table’s undulated support. The front is polished to a mirror finish, and slightly inclined to help with the application of make-up, while the back is satin finished.
Florian Schmid’s design will be on display at the Lancôme space in Milan department store La Rinascente until 18 October. Works by the ten participating designers – Schmid, Federico Angi, Daniele Bortotto + Giorgia Zanellato, Tania da Cruz, Antonio Forteleoni, Ilaria Innocenti, Charlotte Juillard, Francesco Meda, Chiara Onida and Jan Plechac & Henry Wielgus – will then be exhibited at Maxxi in Rome from 18 November 2014 to 6 January 2015. They will subsequently be put up for charity auction.
Homebuildlife subscribers can find out more about the trend towards selfie-friendly products in our report, Vanity Design.
– Annalisa Rosso
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.