May 17, 2019 | By Anupreet Bhui
Request a demo and see WGSN for yourself.
Last night, i-D magazine originators Terry and Tricia Jones won The Outstanding Achievement Award in British Fashion, for their 30+ years of highlighting and nurturing some of the biggest names in the industry via their wink-emblazoned cult-cool mag.
As a result, its online counterpart is offering insight into the magazine’s inspiring back-story, tracking its rise from subversive fanzine to glossy style/culture bible, starting with a peek at the first-ever lo-fi (stapled, not bound) issue.
What was unique about i-D magazine was its acute perspective on British pop culture, formalizing an outlet for non-conformist, “in-the-know” content, that was fresh, and unlike any other magazine at the time.
With a revolutionary focus on street style photography, i-D placed importance on documenting stye tribes and tracking fashion’s “real” evolution.
We were surprised to see that a lot of the looks have continued relevance for today’s fashion scene. Check out the i-D website for more!
– Shanu Walpita
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.