Jun 24, 2017 | By WGSN Insider
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Whether it’s your favourite pair of jeans or that denim jacket that has been worn so much it needs repairing, denim is the go-to piece in any wardrobe.
Here’s the ways you’ll be wearing it in 2016.
1. Custom denim
If you are the type of person who wants their denim pieces to stand out, not blend in, 2016 is your year. Thanks to new design talent, you’ll be able to have everything from your name emblazoned across your chest to a picture of your fave 90s icon. Brands to watch: Donna Ida and her Sadie boiler suit which can be personalised and denim brand Caine London.
Don’t throw your old jeans away just yet, find a paintbrush and make like Bandulu, who are upcycling old denim with edgy embellishments and savvy paint splodges to create the latest off-duty look. Sustainability + innovative design will be key in 2016, as denim brands look to creating clothes that leave less of a harsh environmental footprint.
Say hello to big and baggy. Get comfy and channel the 90s vibe of XXL denim with oversized jackets and flared jeans. Big brands like Chanel and Marc Jacobs are doing it, as well as new designer Matthew Adams Dolan.
Image credit: Hollie Ward
New design students are taking weaving into their own hands and making their own denim; working in everything from patchworks to Ikat patterns. Designers to watch include: Nicole Ajimal and Hollie Ward
5. Gender Fluidity
Bridging the gender divide, brands are ditching the standard menswear/womenswear denim lines and combining them to create large shapes and interesting designs. Gender fluidity is going to be huge in 2016, and Australian designer Matthew Adams Dolan is doing it the right way.
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