Five things to love about the new Selfridges Body Studio
By Katie Atkinson

Selfridges’ new Body Studio will be the new hot destination says Katie May Atkinson and Jo Lynch.

Apr 05, 2016
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Selfridges London launches the Body Studio, the largest bodywear destination in the world, dedicated to women selling everything from underwear and swimwear to sportswear and athleisure. The Body Studio which is 37,000 square feet, was created around a concept of fitness and wellness. A new window display featuring mannequins exercising was unveiled to celebrate the launch of the new space.
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Selfridges’ new Body Studio will be the new hot destination says Katie May Atkinson and Jo Lynch.

1. It’s massive! The new space takes up most of the top floor with 37,000 sq ft of new space, making it the store’s largest department. Presenting lingerie, lounge, sleepwear, swimwear, hosiery and sportswear in a airy light chic space with brass detailing, oak flooring and textured glass.
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2. The knicker bar! Pick and mix knickers from brands such as Calvin Klein and Hanky Panky were shown in candy colours making us feel like Spring has arrived.

Heathy-eating gurus Jasmine and Melissa Hemsley officially open the Body Studio at Selfridges London. The space is the largest bodywear destination in the world, dedicated to women selling everything from underwear and swimwear to sportswear and athleisure. The Body Studio which is 37,000 square feet, was created around a concept of fitness and wellness. The space also features the Hemsley sisters' first restaurant venture. For more information contact Bruno Barba 07525197474 or bruno.barba@selfridges.com or Jillian MacPherson on 07703888973 or jillian.macpherson@selfridges.com PHOTO MATT WRITTLE © copyright Matt Writtle 2016.

3. The Hemsley and Hemsley café! The amazing Hemsley sisters bring their ‘wellness begins from within’ concept to their very first (long awaited) café.

4. The mannequins! Seen in athletic poses and layered with a mix of activewear and lace lingerie, the styling was on point.

5. The Fit Studio! For the first time you can book online to make an appointment with one of the professional fitters, the fit studio gives off a strong Mad Men vibe – if Don Draper did bra fittings, this would be the place.

Love Fitness? Love Activewear? Join WGSN here for in-depth reports on key trends, influencers and what the future holds for activewear.


Five things to love about the new Selfridges Body Studio
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GarrottDesigns
Apr 07th, 2016

If Don Draper did bra fittings, I’d never buy a crap bra again! Love the design and concept, culture is moving to a healthy state of self care and consciousness about the body without being self conscious. It’s a wonderful step into the future.


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