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Five Minutes With: Fashion It Girl Wenjun Lau

Meet Wenjun Lau: She’s the 2016 winner of the Mercedes Benz China Fashion Week top icon award, as well as a stylist, blogger and leading fashion KOL (key opinion leader). She’s worked with a wide variety of international labels that are big in China as well as the country’s leading fashion brands. She has also launched her own brand Wenjun When which focuses on key item cross-overs.

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Wenjun When x XBOOM

A successful influencer with an ever-growing fan base, Wenjun sat with WGSN to discuss her insider tips on China’s fashion scene.

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What are your favourite overseas e-commerce sites to shop that deliver to China?

  1. 1. Net-a-porter
    This is my favourite e-commerce site shop, they have an easy to navigate website that is clean and sophisticated. I love the packaging the product arrives in and the return policy is very user friendly. I like to read their online content The Edit and their physical magazine Porter. It’s more of platform for you to understand fashion trends. There’s a lot of celebrities that have been featured on the website, it looks really interesting!
  2. 2. Revolve
    I like that this website makes LA style available in China. There’s a lot of independent designers, these items are difficult to buy domestically. The prices are affordable and reasonable and the payment process is very easy. Overall this company is very socially savvy and interactive which creates a great shopping environment.
  3. 3. BNKR
    This is a smaller niche brand from Australia, it’s a very clean aesthetic and the clothes are suitable for events and parties. You can also style this in an ‘OL’ (office lady) way for daywear. The key items are very stylish and they have high quality fabrics. They have a Chinese website coming soon.
  4. 4. Storets
    A lot of fashion editors and bloggers like this affordable e-tailer’s offerings. The price is good, they constantly have new products and they are great at picking up on new trends.
  5. Where do you get your style inspiration from? Can you name a few of your favourite magazines, websites or fashion icons?
  6. Fashion weeks that I attend internationally and locally, movies, magazines, exhibitions – anything that has to do with aesthetically beautiful things. David Bowie, Victoria Beckham and Alexa Chung are a few of my fashion icons.
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What are your favourite key items for the S/S 17 season?

Stripes and plaid will be key patterns. 80s inspired silhouettes, particularly exaggerated shoulder pads are new. Rollneck tops styled with mixed layers, historic royal references such as balloon sleeves with an elegant, feminine vintage feel and high waisted 90s stirrup trousers are trends to watch. For footwear satin is a fabric to keep an eye on similar to last season’s velvet trend. It’s also very luxurious, but somehow it’s more contemporary and modern. Look out for greenery, primrose yellow and lapis blue.

What are a few of your favourite local brands? 

Rfactory, Chrisou by Dan, UOOYAA and Rolling Acid.

What’s your favourite style city in the world?

I like cities with history and culture such as Shanghai and London. Places that are multi-cultural. They have their own hyphenated identity that is influenced by a rich blend of art, culture and ideas from around the globe.

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What’s your styling strategy / focus?
I style to let people know who I am. To express myself not to let the clothes wear me. My slogan is less is more, less doesn’t mean dressing simply, it’s about mixing clothes to highlight your individuality, what’s special. I like to combine my tan complexion with pink, white, caramel to contrast and highlight my skin colour which a bit unorthodox in China. I really love accessories such art inspired heels that is worth collecting, interesting clutches and special jewellery, these are my favourites.

You can follow Wenjun on Instagram @wenjun310 or WeChat (WeChat id: WENJUN).

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