16 hours ago | By Carlene Thomas Bailey
Meet Wenjun Lau: She’s the 2016 winner of the Mercedes Benz China Fashion Week top icon award, as well as a stylist, blogger and leading fashion KOL (key opinion leader). She’s worked with a wide variety of international labels that are big in China as well as the country’s leading fashion brands. She has also launched her own brand Wenjun When which focuses on key item cross-overs.
A successful influencer with an ever-growing fan base, Wenjun sat with WGSN to discuss her insider tips on China’s fashion scene.
What are your favourite overseas e-commerce sites to shop that deliver to China?
What are your favourite key items for the S/S 17 season?
Stripes and plaid will be key patterns. 80s inspired silhouettes, particularly exaggerated shoulder pads are new. Rollneck tops styled with mixed layers, historic royal references such as balloon sleeves with an elegant, feminine vintage feel and high waisted 90s stirrup trousers are trends to watch. For footwear satin is a fabric to keep an eye on similar to last season’s velvet trend. It’s also very luxurious, but somehow it’s more contemporary and modern. Look out for greenery, primrose yellow and lapis blue.
What are a few of your favourite local brands?
What’s your favourite style city in the world?
I like cities with history and culture such as Shanghai and London. Places that are multi-cultural. They have their own hyphenated identity that is influenced by a rich blend of art, culture and ideas from around the globe.
What’s your styling strategy / focus?
I style to let people know who I am. To express myself not to let the clothes wear me. My slogan is less is more, less doesn’t mean dressing simply, it’s about mixing clothes to highlight your individuality, what’s special. I like to combine my tan complexion with pink, white, caramel to contrast and highlight my skin colour which a bit unorthodox in China. I really love accessories such art inspired heels that is worth collecting, interesting clutches and special jewellery, these are my favourites.
You can follow Wenjun on Instagram @wenjun310 or WeChat (WeChat id: WENJUN).
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.