Jun 24, 2017 | By WGSN Insider
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One could say Rookie Magazine set the current young female movement in motion back in 2011 when it gave girls an accessible, authentic platform featuring their own voices. Now, six years later, the movement is multiplying and going viral: emerging girl-focused collectives, newsletters and zines are giving today’s young females a space to have a voice, stay inspired and informed, and empower each other through sports, music, and art. Even Teen Vogue has evolved its platform, advertising itself as a feminist platform and covering politically charged topics in addition to its typical fashion content. Then there’s Clover Letter, a daily email newsletter that aims to update teenage girls on news. While #girlpower may be infiltrating social media (the hashtag has over 4 million impressions on Instagram) one thing is certain: feminism is no passing trend.
We’ve rounded up five emerging platforms using athletics, skateboarding, photography and music to inspire young women:
GIRLSCHOOL – Founded by musician, Anna Bulbrook, this LA-based, female-led music festival also operates as an online platform and collective, which connects young women-identified musicians and creatives. After noticing a lack of alternative rock female musicians, Bulbrook’s program has hosted two large-scale music festivals as well as run successful partnerships with Nasty Gal, Lyft, and Amy Poehler’s Smart Girls.
#ShePlaysWeWin – This ongoing photo series and community is aims to give a voice to young women in athletics. Founded by an LA-based photographer, Christin Rose says playing sports helped her grow self-esteem as a kid. She sets out to capture the spirit of young girls engaged in all kind of athletic activities through compelling photos and quotes. The platform has already collaborated with Opening Ceremony on its Vans x Natalie Westling campaign, as well as Under Armour on a special collection of apparel and accessories
Girl Gaze – Started by photographer and talk show host Amanda de Cadenet, this multi-media project aims to support and promote girls behind the camera through exhibitions, publications, grants and social media. Up until last month the project even had its own exhibit at the Annenberg Space of Photography, giving young female photographers from across the globe a chance to show their work. In September 2016, the platform curated the first and only completely female issue of Teen Vogue and in January 2017, de Cadenet announced a partnership with Warby Parker on a few frames, with some of the proceeds going to GirlGaze.
Discwoman – This New York-based collective and booking agency represents and showcases cis women, trans women, and genderqueer artists in electronic music. Started by Frankie Hutchinson, Emma Burgess-Olson and Christine Tran, the platform has produced and organized events in over fifteen international cities, collaborating with more than a hundred DJ’s and producers. The trio was listed as members of Forbes 2017 30 under 30 list for the music category.
Brujas – This all girl skate crew is one of several on our radar right now. Hailing from the Bronx, New York, the Brujas considers itself a “freeform, urban revolutionary feminist collective that expresses community through skateboarding and political organizing…in the form of services and programming designed for urban youth of colour.” Recently, the Brujas have expanded their programming from hosting parties to even launching a streetwear line called 1971 at Miami Art Basel in December 2016.
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