Stylesight’s menswear team took a break in between shows yesterday to attend the Woolrich Woolen Mills presentation for S/S 11. For designer Daiki Suzuki’s last collection before handing over the reigns to Mark McNairy, the clothes were a celebration of a bygone era in outdoor brands, specifically those from the 1950s to 1980s like Holubar, Sierra Designs, Early Winters and Gerry. The “rock climbing in Yosemite” influence was apparent in canvas rucksacks; chambray jackets, shirts and shorts; tropical wool climbing knickers; and plaid cotton poplin anoraks.

The company’s other brand, Woolrich John Rich and Bros., continued its journey in exploring East Coast classics and rugged basics of the West. The two inspirations included Ivy League looks of the 1950s like seersucker jackets, cuffed khaki shorts and plenty of oxford cloth, while the movie Badlands served up a dusty color palette and rough-and-tumble styles like bandana print T-shirts, reinforced canvas pants and washed linen pop-over shirts.

Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.