Dec 17, 2018 | By Georgie Hyatt
Just this week, H&M finally released look book images from its highly-anticipated collaboration with Marni. The brand’s founder and creative director, Consuelo Castiglioni, has created a print-heavy collection for both women and men which captures the essence of what the House is all about. Available on March 8th in 260 stores worldwide and online (only in Europe), the purpose of the collection is explained by Castiglioni: “We wanted to create a true Marni wardrobe by revisiting all our favorite pieces in signature fabrics and prints. As always, I love juxtaposing prints and colors, mixing modern tribal with Bauhaus graphic adding sporty utilitarian elements.”
Marni’s collection for H&M has all the freedom and experimentation for which the label is renowned, with allover prints in strong colors, all intended to be worn together in layers that both match and clash. For women, the hues are vivid and the motifs are bold, be they African-inspired or classic color-blocking. The silhouettes are all Marni staples, with full pleated skirts, dresses, cropped trousers and jacquard knit, and fabrics range from silk to crisp cotton poplin. To finish the complete look, the collection also includes jewelery, shoes, bags and scarves.
For men, the colors and fabrics are softened for a relaxed take on menswear staples that is truly Marni. The use of print is subtle, often as a lining or as a contrast detail for shirts, while the silhouette is a decidedly modern and casual take on masculine classics.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.