Jun 07, 2018 | By Samuel Trotman
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Marithe + Francois Girbaud have been innovators in the denim world for decades, but now they have unveiled a new way to reach the masses. Le Jean is dedicated to the 1960s youth culture of Paris, with retro high waist silhouettes and slim fits. The ‘godparents of denim’ are breaking away from their usual designs, but keeping the distinct shapes and stitch details to reach a new consumer base. This approach will definitely help the design duo hold reign.
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