First Look: Lanvin NYC Store


After having some issues with electricity last week, Lanvin’s new Madison Avenue store is now officially open. Die-hard customers shopped with candlelight and no air-conditioning before the power was turned on, but now that everything is operational and hordes of curious shoppers are stopping by each day. The 3,550-square foot store spans three floors (the top two in the five-story building will be turned into the brand’s offices) and is meant to resemble a luxe women’s club, decked with zebra-print rugs, Art Deco chandeliers, Louis XV–style couches, and black-and-white photos from the Lanvin archives. The cream-colored third floor is devoted to the Blanche bridalwear collection; the second floor offers shoes, jewelry, and the fall collection; and the first floor is devoted to spring apparel, handbags, and gifts.

Lanvin, 815 Madison Ave., (646) 439-0381.

Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.