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First Look: Gant Rugger

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Gant Rugger — the younger, hipper collection from the classic American label — recently opened its first stand-alone store on New York’s Bleecker Street. Modeled after Gant’s industrial factory in New Haven, Connecticut, the store takes all the scruffy elements you don’t usually see like exposed brick, worn wood shelving, vintage furniture and sewing machines, and then makes them all part of the merchandising. It’s a fitting look for a clothing line that takes the best of the past and updates it for the present. Store designer Christopher Bastin said, “We’re not about creating vintage. We’re about modernizing everything that we loved about Gant’s history for today’s guy.” Every detail is well-thought out, down to the fitting room that is modeled after the original office of founding father Bernard Gant, complete with a hanging Yale pennant.

353 Bleecker Street, New York, NY 10014, 212.620.5949

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