Jul 16, 2018 | By Louise Squire
One of the great things about being a WGSN Intimates & Swim editor is getting to discover new brands and seek out new fashion collaborations. Just last week I headed to my favourite space in London (it’s perfect for a lingerie/swimwear/loungewear geek like me): The Selfridges Body Studio.
The location was packed with editors keen to get a first look at the new Finery x Pineapple Dance Studio collaboration launch.
I was greeted with a green juice from the Hemsley and Hemsley café and the beautiful collection, which offers up classic luxurious loungewear, with a dance feel. The collection comes at the perfect time too. The influence of ballet is making its mark within my key markets at the moment from lingerie to loungewear: the muse is the ballerina. In fact just last summer we called out this trend in our report Ballet Bodies (subscribers can read up on it here) all about how ballet-inspired bodysuits designed in soft, dusky pinks are a key trend. And more recently I’ve been talking to our Activewear Director Clare Varga about the increasing crossover we are seeing between lounge and active, in everything from the cut and shapes, to the fabrics- The FKA Twigs collaboration with Nike is the most recent example of this with the hooded tops and the relaxed fit.
Getting back to this new Pineapple Dance collection, Debbie Moore (founder of Pineapple Dance Studios and collaborator of the collection) told me they had dug deep into the archives at Pineapple, to create this modern classic collection. “The three things I always focus on, are quality, fit and colour. Everything else is secondary”.
Debbie Moore set up pineapple Dance Studios in 1979, based in a former Pineapple warehouse (from which the company got its name).
She was the first ever female Chairwoman to float her company on the London Stock Exchange in 1982. (Praise hands emoji).
The thing that most stood out about the collection was the attention to detail. Beautiful velvet trims and rose gold zips sat in luxurious durable fabrics with a soft handfeel.
For someone who definitely isn’t a dancer…it really made me want to dance.
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