Filtered Reality: Instagram’s New Video Option
By Gemma Riberti

Facebook has unveiled a new video feature for popular photo-sharing app Instagram.

Jun 21, 2013


Facebook has unveiled a new video feature for popular photo-sharing app Instagram.

Launching on iOS and Android platforms, over 130 million Instagram users can now create 15 second long videos. Thirteen new video filters lend nostalgic effects to the videos giving them a distinctive and familiar Instagram aesthetic.

Similar to current photo tools, users can add captions and tags to the videos, while a “Cinema” tool offers video stabilization. The new feature is set to rival Twitter’s Vine app that allows users to record and share six second long video clips.

International brands have been quick to capitalize on the new feature, including Burberry and Urban Outfitters.

Kevin Systrom, co‑founder and CEO of Instagram, describes the new feature as “everything we know and love about Instagram, but it moves.”

“Over the past two and a half years, Instagram has become a community where you can capture and share the world’s moments simply and beautifully. Some moments, however, need more than a static image to come to life.”

Read more about the new digital tools that are changing the face of modern photography in our report Filtered Reality. – Babette Radclyffe-Thomas

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