Feb 17, 2017 | By WGSN Insider
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Filene’s Basement, the legendary US discount retailer that went bust and closed four years ago, is making a comeback as a discount online retailer late next month.
“We’re launching our new website in a few weeks and we can’t wait to see you there,” @FilenesBasement tweeted, linking to a web page where shoppers can sign up to be notified when sales begin.
The company behind the new venture is Trinity Place Holdings, which emerged from the remains of Filene’s Basement 2011 bankruptcy filing.
“It may be impossible to replicate the excitement of women clamouring for cheap gowns during the annual ‘Running of the Brides’ sale at its flagship Downtown Crossing store, but the online version will attempt to honour the century-old spirit of Filene’s Basement, the site’s chief marketing officer, Mara Wedeck told The Boston Globe.
“We know we have a loyal following that has an emotional connection to the brand, particularly in the Boston market,” Wedeck said. “We’re really going to empower shoppers to maintain the sense of hunt that they loved in brick-and-mortar stores but also provide them with a personalization feature that will help them quickly and easily find what’s unique to them.”
FilenesBasement.com will offer men’s, women’s and children’s clothing, footwear, accessories, jewellery, beauty, home goods and other overruns and unsold merchandise from retailers, designers and vendors.
“Unique personalisation tools on the new site will make the online experience truly individual and dynamic, so hopefully you can feel like you just walked in the doors of the beloved ‘Basement’”, added Wedeck.
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