Fifi Floats into New York


Fifi Chachnil, the ultimate emblem of the Parisian coquette, has come to spread its flirty fancies in a pop-up shop on New York’s chic Bond Street. Nestled in the storefront of Bond 07 by Selima, the temporary retail space is filled with Fifi Chachnil’s signature gingham cotton sets and flouncy babydolls, as well as fresh lavender-hued demis and bloomers for spring that evoke visions of Marie Antoinette frolicking through her countryside estate. The store opened just in time for Valentine’s Day and will stay open indefinitely, perhaps expanding into its own permanent space. Uncover more Fifi fineries in our Image Library and upcoming Intimates Retail Analysis, or visit the pop-up at 7 Bond Street.


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