How FIFA football inspires kidswear

Melijoe x Eleven Paris

FIFA fever has exploded across the globe since the first 2018 World Cup game took place on June 14th.  Kidswear brands got in on the game with collaborations and football-themed apparel including Bape, Neighborhood One Third, Eleven Paris and Molo. Pitti Bimbo, the first kids’ trade show of the season, highlighted the importance of sports. It offered up a new dedicated area within the show floor, as well as a separate sportswear catwalk.

Jerseys were inspired by a retro approach to this year’s home and away kits as adidas and Nike revisited classics for the season. Look out for modern interpretations of classic jerseys from various teams, especially 1980s and 90s uniform designs.

Melijoe x Eleven Paris


Bape teamed up with adidas for a pint-sized jersey in red with adidas’s signature triple white stripes, and A Bathing Ape’s signature logo on the front chest. This also comes in adult sizes for a matching mini-me look.

BAPE x adidas

Look out for another adidas collab with Neighborhood One Third, offering a monochrome approach to jerseys in black and white, with soft lemon graphics.

Neighborhood One Third x adidas

Molo is offering a complete football collection for boys, girls and babies. Look out for eye-catching football prints alongside “team player” slogans, field green-coloured tops and actual footballs.


Key online retailer Melijoe teamed up with Eleven Paris for a fun unisex collaboration.  Jerseys are offered in white, black, yellow and a blue and red striped version.

Melijoe x Eleven Paris

Melijoe x Eleven Paris

The Nigerian team jersey created by Nike is one of the most talked about styles on and off field. Watch how this trickles down into the kidswear space as bright colours and tropical themes merge together with sportswear, as called out in our S/S 18 Psychotropical forecast.


Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.