Jun 26, 2017 | By Carla Buzasi
Experience Lifestyle & Interiors on WGSN.
May 26, 2015
We flew down to beautiful Cologne last week to take part in the first edition of Printeriors by Fespa. Launched to celebrate all things pattern and the great possibilities that print – either digital or screen – can do for the residential, contract and retail markets, Printeriors consists of 11 environments where brands can showcase their extensive range of technologies.
WGSN Lifestyle & Interiors was invited to present the key print and pattern trends for spring/summer 2015 as well as the direction for spring/summer 2016, as part of a day of inspirational seminars about trends, equipments, materials and techniques.
Among the speakers, Andreas Skantze from Big Image Systems revealed that digital printing can reach 12 x 50m of incredible definition for jaw-dropping stage set designs; Dutch architect Janjaap Rujissenaars explained how he is making the first 3D printed home come to life this year; and we were fascinated by the life story and career of Wayne Hemingway, co-founder of Hemingway Design and of another dozen creative projects he has under hand.
Walking around Fespa, we were stunned first of all by the size of the machinery behind the colourful and busy patterns that are used across the design industry. It was insightful to see how all this comes to life – and the breadth of possibilities with surfaces, materials, techniques immediately sets the brain abuzz with inspiration, potential and ideas.
Visitors could see cars clad in vinyl film, have their entire bodies 3D scanned, admire the latest Wacom tablet technologies, stare at a sublimation oven, and touch many photoreal surfaces to make sure they were actually printed. Overall, the effect was to make us even more curious about the process behind beautiful imagery.
The next Fespa and Printeriors shows will run March 8 to 11, 2016 in Amsterdam.
– Gemma Riberti
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