Mar 14, 2018 | By Cassandra Napoli
Request a demo to experience WGSN.
Paris: Known for his modern, architectural couture collections, Felipe Oliveira Baptista seemed like an odd choice to take over design duties at preppy-jock purveyor Lacoste, as was recently announced. However, with this relatively wearable, Mod-meets-sport collection, Baptista showed that, perhaps, opposites do attract. Minimalism was the pervading mood, within the lens of the Mod movement, which added a fun, youthful dimension to the stark surfaces. Boxy dresses and jackets were outfitted with utilitarian flap pockets and patched with sporty fabrics like athletic mesh and French terry. Pieced leggings, bike shorts and bodysuits with Rudi Gernreich-style cutouts formed a fitness-inspired base layer for buoyant peplum skirts and color-blocked shifts. Simple, eye-catching graphics, of which a trompe l’oeil print of tuxedo lapels was a standout, should also translate easily into the sports world. With his artistic eye and conceptual leanings, Baptista may just be what Lacoste needs to become relevant again.
View Collection Images
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.