Since opening their own factory last year, Australian shoemaker FEIT has changed their business approach by providing consumers and specialty retailers with direct service on a new online platform.  Here’s how it works: each month, sample images are emailed to select members who have 10 days to request by responding “Make Me A Pair”.  Each style is offered in limited quantities and once the desired capacity is met, the shoes are then put into production.  Only remaining pairs will be made available for pre-order for a short time…and then the countdown begins — literally.  The six-year old brand also offers Private Label and Made-To-Measure services to clients who appreciate the quality craftsmanship, natural leathers and components for three major constructions: Handsewn Goodyear Welt, Handsewn Stitchdown and Traditional Moccasins.

Check out FEIT’s latest OXFORD X-RAY available in Ox Blood or Black Horween Chromexcel leather, featuring a flexible transparent rubber sole, reinforced with Vibram tread. Hurry up and order….the clock is ticking with only 57 Days left.

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