The final instalment of a crack the buying code series, discover how the paperbag trouser became a key item, and how it will evolve for future seasons.
Dec 14, 2018 | By Rebecca Stevenson
62 posts | Last entry Dec 14, 2018
From the runway to retail, store design to social media feeds, it seems that nothing has been untouched by the cult-like power of millennial pink. WGSN takes a look at how the trend emerged, and where the colour is headed.
Nov 29, 2018 | By Alice Gividen
Our editors around the world are constantly searching for, building and shaping the trends that help form our content. For the first time, we're giving you firsthand insight into this process. Introducing, The Trend Feed.
Oct 15, 2018 | By Alice Gividen
This August saw the first WGSN Trend Talk launched in collaboration with Amazon Fashion India. The partnership breeds a valuable opportunity in sharing trend forecasts and market research with a wider audience.
Aug 21, 2018 | By Anupreet Bhui
After pouring over transcripts, interviewing dozens more teens, and locking themselves away for days, the experts at WGSN Insight proposed the “Gen Z equation”, a WGSN white paper that breaks down this deeply divided generation.
Jun 05, 2018 | By Emily Spiegel
Agility in times of uncertainty could be the theme for businesses in 2017. The backlash against globalisation coming from the US, UK and parts of Europe has led businesses to question how to approach an already challenging global market.
Nov 26, 2017 | By Greer Hughes
Are you planning your 2018 business goals? Whether you are an established brand or a start-up, these valuable questions will help guarantee success.
Nov 21, 2017 | By WGSN Insider
The process of understanding and defining consumers is changing: people don’t fit neatly into demographic boxes any more.
Nov 09, 2017 | By Greer Hughes