Crack the buying code: What’s next for frill seekers?
For the third instalment in our Crack the Buying Code series, we look at the ruffle blouse – a tried-and-tested item throughout fashion history.
Dec 10, 2018 | By Rebecca Stevenson
Updates from WGSN
61 posts | Last entry Dec 10, 2018
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The future of AI in Indian retail
This November saw the WGSN's second Trend Talk, launched in collaboration with Amazon Fashion India. On the agenda? 'Fashion and Retailing in The Age of AI.
Dec 10, 2018 | By WGSN Insider
Crack the buying code: Is pink the new black?
From the runway to retail, store design to social media feeds, it seems that nothing has been untouched by the cult-like power of millennial pink. WGSN takes a look at how the trend emerged, and where the colour is headed.
Nov 29, 2018 | By Alice Gividen
WGSN curation: Introducing The Trend Feed
Our editors around the world are constantly searching for, building and shaping the trends that help form our content. For the first time, we're giving you firsthand insight into this process. Introducing, The Trend Feed.
Oct 15, 2018 | By Alice Gividen
India 2020: WGSN x Amazon Fashion India
This August saw the first WGSN Trend Talk launched in collaboration with Amazon Fashion India. The partnership breeds a valuable opportunity in sharing trend forecasts and market research with a wider audience.
Aug 21, 2018 | By Anupreet Bhui
WGSN white paper: Take a look at The Gen Z Equation
After pouring over transcripts, interviewing dozens more teens, and locking themselves away for days, the experts at WGSN Insight proposed the “Gen Z equation”, a WGSN white paper that breaks down this deeply divided generation.
Jun 05, 2018 | By Emily Spiegel
HOMI 2018: The best of Italian interiors
Last week, WGSN experts hosted talks at the HOMI interiors trade show - here are four suppliers that caught our eye. WGSN's Chloe Jerrard reports.
Feb 02, 2018 | By WGSN Insider
Getty Images 2018 trends: WGSN saw them coming
Getty Images have published a prediction of the three key visual trends for 2018. Here at WGSN - we saw them coming. WGSN's Alice Gividen reports.
Jan 22, 2018 | By Alice Gividen
How to be an agile brand in the face of deglobalisation?
Agility in times of uncertainty could be the theme for businesses in 2017. The backlash against globalisation coming from the US, UK and parts of Europe has led businesses to question how to approach an already challenging global market.
Nov 26, 2017 | By Greer Hughes
Futures NY: 4 strategic questions that brands should ask to guarantee success in 2018
Are you planning your 2018 business goals? Whether you are an established brand or a start-up, these valuable questions will help guarantee success.
Nov 21, 2017 | By WGSN Insider
What should brands do when consumers don’t fit into boxes anymore?
The process of understanding and defining consumers is changing: people don’t fit neatly into demographic boxes any more.
Nov 09, 2017 | By Greer Hughes
The Luxury Conundrum: Addressing Exclusivity in the Age of Inclusivity
The perception of luxury has changed and there’s no going back. How can luxury brands navigate this new consumer mindset? WGSN reports
Oct 25, 2017 | By Greer Hughes