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Updates from WGSN

55 posts  |  Last entry Jul 02, 2020

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Meet the Food & Drink Team: Kara Nielsen

It may seem odd to launch a new product during a global pandemic and in the midst of mass protests, but one thing we’ve …

Future of Fragrance

Fragrance has been finding a new purpose in peoples’ lives for some time. Going beyond embellishment, functional fragrances that are formulated to boost or …

Creating Tomorrow: how to lure customers back in-store

Queues and face masks we can get used to. Restrictions on the use of changing rooms in clothes shops or menus in restaurants we’ll cope with. But if it can all be delivered with a smile and a sense of renewed hope in terms of design and, of course, service, then maybe even I will be lured out of my leggings and back into shops to replace them with something a little smarter.

Fashion Network

Post-Covid-19 Retail: Revenge Buying

With lockdown restrictions being lifted in many parts of the world, consumers are heading back to stores with a vengeance as ‘revenge buying’ – …

Meet your Future Consumer: The Settlers

“Fewer work hours + more time at home = better workforce productivity and more consumer spending. It’s positive all round – for people, the …

Something new for WGSN

I, like nearly everyone else I know, binge-watched Tiger King on Netflix during early lockdown, but have since swapped to something far more satisfying …

An open letter to our clients and our community

I have always been a words person. I wanted to be a writer before I understood how I would make a living doing that, …

Creating Tomorrow:
A Call for Change

Over the past nine days, many of you have reached out to WGSN searching for answers.   There’s no sugarcoating this – the world …

Creating Tomorrow: What A to B looks like in the future

I wrote last week about what I’ve been buying during the pandemic – a note that mainly focused on socks and wine. Well, it …

Meet your Future Consumer

“Optimism is rebellious, and more than that, it’s a brave choice.” In times where the world feels like such a strange place, it can …

Creating Tomorrow: what consumers want next

After months of Covid-19-dictated lockdown, countries are beginning to ease their restrictions, some slowly, some at faster rates, with U-turns and plenty of reflection …

Coloro + WGSN: Colour of the Year 2022 | Orchid Flower

Throughout, our S/S 22 key colours, we have balanced the desire for newness with the need for familiarity, with green, blue and yellow tones …