58 posts | Last entry Oct 15, 2018
Our editors around the world are constantly searching for, building and shaping the trends that help form our content. For the first time, we're giving you firsthand insight into this process. Introducing, The Trend Feed.
Oct 15, 2018 | By Alice Gividen
This August saw the first WGSN Trend Talk launched in collaboration with Amazon Fashion India. The partnership breeds a valuable opportunity in sharing trend forecasts and market research with a wider audience.
Aug 21, 2018 | By Anupreet Bhui
After pouring over transcripts, interviewing dozens more teens, and locking themselves away for days, the experts at WGSN Insight proposed the “Gen Z equation”, a WGSN white paper that breaks down this deeply divided generation.
Jun 05, 2018 | By Emily Spiegel
Last week, WGSN experts hosted talks at the HOMI interiors trade show - here are four suppliers that caught our eye. WGSN's Chloe Jerrard reports.
Feb 02, 2018 | By WGSN Insider
Getty Images have published a prediction of the three key visual trends for 2018. Here at WGSN - we saw them coming. WGSN's Alice Gividen reports.
Jan 22, 2018 | By Alice Gividen
Agility in times of uncertainty could be the theme for businesses in 2017. The backlash against globalisation coming from the US, UK and parts of Europe has led businesses to question how to approach an already challenging global market.
Nov 26, 2017 | By Greer Hughes
Are you planning your 2018 business goals? Whether you are an established brand or a start-up, these valuable questions will help guarantee success.
Nov 21, 2017 | By WGSN Insider
The process of understanding and defining consumers is changing: people don’t fit neatly into demographic boxes any more.
Nov 09, 2017 | By Greer Hughes
The perception of luxury has changed and there’s no going back. How can luxury brands navigate this new consumer mindset? WGSN reports
Oct 25, 2017 | By Greer Hughes
Are consumers ready to speak exclusively to machines? And how are companies preparing for this societal shift? WGSN explores.
Oct 20, 2017 | By WGSN Insider
Fear of irrelevance is what keep brand leaders up at night. When it comes to innovation, we identified the three main challenges for the fashion industry. WGSN's Director of Brand and Proposition, Ilaria Pasquinelli, reports.
Oct 11, 2017 | By Ilaria Pasquinelli
Fitness dogs, beer yoga and speed dating while you sweat: workouts are evolving. Moving away from restrictive ideas to more fun-fuelled activities
Aug 22, 2017 | By Catarina Lambranho