Meet the Food & Drink Team: Kara Nielsen
It may seem odd to launch a new product during a global pandemic and in the midst of mass protests, but one thing we’ve …
Jul 02, 2020 | By Hannah Manton
Updates from WGSN
55 posts | Last entry Jul 02, 2020
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Future of Fragrance
Fragrance has been finding a new purpose in peoples’ lives for some time. Going beyond embellishment, functional fragrances that are formulated to boost or …
Jul 01, 2020 | By Clare Varga
Creating Tomorrow: how to lure customers back in-store
Queues and face masks we can get used to. Restrictions on the use of changing rooms in clothes shops or menus in restaurants we’ll cope with. But if it can all be delivered with a smile and a sense of renewed hope in terms of design and, of course, service, then maybe even I will be lured out of my leggings and back into shops to replace them with something a little smarter.
Jun 26, 2020 | By Carla Buzasi
Post-Covid-19 Retail: Revenge Buying
With lockdown restrictions being lifted in many parts of the world, consumers are heading back to stores with a vengeance as ‘revenge buying’ – …
Jun 26, 2020 | By Laura Saunter
Meet your Future Consumer: The Settlers
“Fewer work hours + more time at home = better workforce productivity and more consumer spending. It’s positive all round – for people, the …
Jun 25, 2020 | By Hannah Manton
Something new for WGSN
I, like nearly everyone else I know, binge-watched Tiger King on Netflix during early lockdown, but have since swapped to something far more satisfying …
Jun 24, 2020 | By Carla Buzasi
An open letter to our clients and our community
I have always been a words person. I wanted to be a writer before I understood how I would make a living doing that, …
Jun 17, 2020 | By Carla Buzasi
Creating Tomorrow:
A Call for Change
Over the past nine days, many of you have reached out to WGSN searching for answers. There’s no sugarcoating this – the world …
Jun 05, 2020 | By Amiyra Perkins
Creating Tomorrow: What A to B looks like in the future
I wrote last week about what I’ve been buying during the pandemic – a note that mainly focused on socks and wine. Well, it …
May 29, 2020 | By Carla Buzasi
Meet your Future Consumer
“Optimism is rebellious, and more than that, it’s a brave choice.” In times where the world feels like such a strange place, it can …
May 21, 2020 | By Hannah Manton
Creating Tomorrow: what consumers want next
After months of Covid-19-dictated lockdown, countries are beginning to ease their restrictions, some slowly, some at faster rates, with U-turns and plenty of reflection …
May 20, 2020 | By Carla Buzasi
Coloro + WGSN: Colour of the Year 2022 | Orchid Flower
Throughout, our S/S 22 key colours, we have balanced the desire for newness with the need for familiarity, with green, blue and yellow tones …
May 14, 2020 | By Isabelle Coates