Updates from WGSN Archives

Digital assistants, the evolution of voice recognition and what it means for brands

Are consumers ready to speak exclusively to machines? And how are companies preparing for this societal shift? WGSN explores.

Oct 20, 2017 | By WGSN Insider

3 main challenges that keep execs up at night

Fear of irrelevance is what keep brand leaders up at night. When it comes to innovation, we identified the three main challenges for the fashion industry. WGSN's Director of Brand and Proposition, Ilaria Pasquinelli, reports.

Oct 11, 2017 | By WGSN Insider

Puppies, beer and sex: The new face of fitness

Fitness dogs, beer yoga and speed dating while you sweat: workouts are evolving. Moving away from restrictive ideas to more fun-fuelled activities

Aug 22, 2017 | By Catarina Lambranho

Updates from WGSN

Behind the Scenes: The Magic and the Maths of Trend Forecasting

WGSN's Emily Spiegel reveals the difference between macro and micro trends, as well as the formula we use to spotlight the trends of tomorrow.

Aug 02, 2017 | By Emily Spiegel

Updates from WGSN

How is a trend born and what does it mean for your business strategy?

Interested in how trend forecasting can help your business? Our new white paper explores how WGSN forecasts the macro trends that impact key industries.

Jul 18, 2017 | By Carla Buzasi

Fidget spinners: how a trend is born

Fidget spinners, they became the toy of the summer, but just how does a trend come to be? We explore the process here at WGSN.

Jul 12, 2017 | By WGSN Insider

WGSN Futures Hong Kong is Almost Here- Don’t Miss It

WGSN Futures is heading to Hong Kong this month, we'll be discussing the future of fashion: business, tech and the chinese consumer. WGSN Insider reports.

Jul 11, 2017 | By Alice Gividen

Yoox Net-A-Porter opens London tech hub

Yoox Net-A-Porter Group (YNAP) has opened a Tech Hub in London’s White City, “reaffirming its commitment to London and investment in the UK” - WGSN reports

Jun 29, 2017 | By Alice Gividen

The Age of Artificial Intelligence in Retail: Customer Privacy and Other Ethical Dilemmas

We dig into the ethical dilemmas that will accompany the mass rise of AI, analysing how it will impact retailers and consumers. WGSN's Petah Marian reports

May 04, 2017 | By Petah Marian

#ICYMI DAY 25: The Supreme Brick

Our WGSN editors reflect on the must-see moments & coolest concepts of 2016. Today we discuss how streetwear brand Supreme had the weirdest product for sale

Dec 25, 2016 | By Samuel Trotman