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138 posts  |  Last entry 18 hours ago

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Welcome to The Refillution

With sustainability a growing concern and focus for all businesses, we’re helping brands to strategise by highlighting the most inspiring and actionable examples from …

The Rise of Byproduct Beauty

We’ve been tracking the emergence of byproduct beauty at WGSN since 2017 and most recently highlighted it as a key post-Covid-19 sustainability strategy. The …

Rebranding Wellness: Staying Healthy in 2021

It’s that time of year when health and fitness are traditionally a focus for many, so what does wellness mean in 2021. This booming …

Five Things Trend Forecasters Are Expecting For This Catwalk Season

As the first fashion month of the year approaches, we ask WGSN expects what they are expecting from this seasons shows. In textiles, expect …

Five Brands to Watch: Milan Retail

Italy’s creative capital continues to inspire in a way unlike any other city. From young designers and retailers championing their Italian roots and pushing …

Meet the Mindset Team: Laura JollyYan

Our WGSN Mindset team are specialists in product and retails trends, offering a bespoke consultancy service from the world’s most trusted trend forecasters. From …

Key Consumer Behaviour Trends for 2021 & Beyond

This time last year, we forecast a rise in above-the-keyboard dressing. Who knew then that this trend would accelerate so dramatically in 2020 due …

Loneliness is Driving New Ways to Connect with Customers

The same kind of digital connectivity that was causing feelings of isolation in a pre-pandemic world became the tool for togetherness in lockdown. Going …

Fashion & The Age of Aquarius

As this unforgettable year draws to a close, further shifts are on the cards for December. On December 21, a new astrological age that …

Using open-source caring strategies to benefit brands and consumers 

The coronavirus pandemic has meant staying informed has never been more critical and this has extended to all areas of our lives. This demand …

Five Brands to Watch: São Paulo Retail

São Paulo is a lively metropolis of many faces, cultures and fresh ideas. New movements are gaining enormous ground, driven by visionary locals, and …

Food & Drink Key Trends for 2021: Brain Food & Sleepy Time Eats

Our Food & Drink strategist team at WGSN shared Eight Key Trends for 2021 from our Key Trend 2021 forecasts for special attention. These …