Updates from WGSN

50 posts  |  Last entry 21 minutes ago


Puppies, beer and sex: The new face of fitness

Fitness dogs, beer yoga and speed dating while you sweat: workouts are evolving. Moving away from restrictive ideas to more fun-fuelled activities

Laura is Executive Assistant to Carla Buzasi.

WGSN HQ: Meet Laura Welch Executive Assistant to Carla Buzasi

Ever wondered what it's like to be an Executive Assistant at trend company WGSN? Laura Welch reveals all about her day-to-day work activities.

WGSN Futures São Paulo: The consumer trends of tomorrow

Brazil's future consumer: we reveal how our inaugural event celebrated the future of social purpose, the power of diversity and empowering technology. WGSN Expert Sofia Martellini reports

Behind the Scenes: The Magic and the Maths of Trend Forecasting

WGSN's Emily Spiegel reveals the difference between macro and micro trends, as well as the formula we use to spotlight the trends of tomorrow.

WGSN Futures Hong Kong: Future Consumer and tech

WGSN Futures Hong Kong Insights: Global Brands and Asia’s future consumer

The inaugural WGSN Futures Hong Kong event kicked off with 130+ guests in attendance, with leading discussions on Asia's future consumer

Trend forecasting at WGSN

How is a trend born and what does it mean for your business strategy?

Interested in how trend forecasting can help your business? Our new white paper explores how WGSN forecasts the macro trends that impact key industries.

Fidget spinners: how a trend is born

Fidget spinners, they became the toy of the summer, but just how does a trend come to be? We explore the process here at WGSN.

WGSN Futures Hong Kong is Almost Here- Don’t Miss It

WGSN Futures is heading to Hong Kong this month, we'll be discussing the future of fashion: business, tech and the chinese consumer. WGSN Insider reports.

Yoox Net-A-Porter tech hub

Yoox Net-A-Porter opens London tech hub

Yoox Net-A-Porter Group (YNAP) has opened a Tech Hub in London’s White City, “reaffirming its commitment to London and investment in the UK” - WGSN reports

The Age of Artificial Intelligence in Retail: Customer Privacy and Other Ethical Dilemmas

We dig into the ethical dilemmas that will accompany the mass rise of AI, analysing how it will impact retailers and consumers. WGSN's Petah Marian reports

supreme brick

#ICYMI DAY 25: The Supreme Brick

Our WGSN editors reflect on the must-see moments & coolest concepts of 2016. Today we discuss how streetwear brand Supreme had the weirdest product for sale

#ICYMI DAY 24: Black Mirror and the rise of tech TV

Our WGSN editors reflect on the must-see moments and coolest concepts of 2016. Today we discuss how our digital future dominated TV in 2016.