Welcome to The Refillution
With sustainability a growing concern and focus for all businesses, we’re helping brands to strategise by highlighting the most inspiring and actionable examples from …
18 hours ago | By Sarah Housley
Updates from WGSN
138 posts | Last entry 18 hours ago
12
The Rise of Byproduct Beauty
We’ve been tracking the emergence of byproduct beauty at WGSN since 2017 and most recently highlighted it as a key post-Covid-19 sustainability strategy. The …
Feb 12, 2021 | By Emma Grace Bailey
Rebranding Wellness: Staying Healthy in 2021
It’s that time of year when health and fitness are traditionally a focus for many, so what does wellness mean in 2021. This booming …
Feb 10, 2021 | By WGSN Insider
Five Things Trend Forecasters Are Expecting For This Catwalk Season
As the first fashion month of the year approaches, we ask WGSN expects what they are expecting from this seasons shows. In textiles, expect …
Feb 09, 2021 | By WGSN Insider
Five Brands to Watch: Milan Retail
Italy’s creative capital continues to inspire in a way unlike any other city. From young designers and retailers championing their Italian roots and pushing …
Jan 26, 2021 | By WGSN Insider
Meet the Mindset Team: Laura JollyYan
Our WGSN Mindset team are specialists in product and retails trends, offering a bespoke consultancy service from the world’s most trusted trend forecasters. From …
Jan 19, 2021 | By Hannah Manton
Key Consumer Behaviour Trends for 2021 & Beyond
This time last year, we forecast a rise in above-the-keyboard dressing. Who knew then that this trend would accelerate so dramatically in 2020 due …
Jan 14, 2021 | By Hannah Manton
Loneliness is Driving New Ways to Connect with Customers
The same kind of digital connectivity that was causing feelings of isolation in a pre-pandemic world became the tool for togetherness in lockdown. Going …
Dec 29, 2020 | By Hannah Manton
Fashion & The Age of Aquarius
As this unforgettable year draws to a close, further shifts are on the cards for December. On December 21, a new astrological age that …
Dec 22, 2020 | By WGSN Insider
Using open-source caring strategies to benefit brands and consumers
The coronavirus pandemic has meant staying informed has never been more critical and this has extended to all areas of our lives. This demand …
Dec 14, 2020 | By WGSN Insider
Five Brands to Watch: São Paulo Retail
São Paulo is a lively metropolis of many faces, cultures and fresh ideas. New movements are gaining enormous ground, driven by visionary locals, and …
Dec 09, 2020 | By Joanna McGinn
Food & Drink Key Trends for 2021: Brain Food & Sleepy Time Eats
Our Food & Drink strategist team at WGSN shared Eight Key Trends for 2021 from our Key Trend 2021 forecasts for special attention. These …
Dec 04, 2020 | By Kara Nielsen