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Fashion news round up: From Jenna Lyons to Topshop’s shoppable campaign

 

It’s spring time, the fashion world is moving its creative directors around again, luxury fashion has dropped another round of coveted collaborations and H&M is even launching a new fashion line. Get the lowdown, everything you need to know is below:

 

Jenna Lyons is moving on.

Lyons who has been at J.Crew for 26 years is moving on and finding a new fashion direction. She was holding the position of president and executive creative director at J Crew Group, after having worked her way up from various other design positions in the company.  Speaking about the news Ms. Lyons said: “It has been beyond my wildest dreams to work with such an amazing team of people at such an incredible brand and alongside Mickey — one of retail’s most talented visionaries.  I am excited about the next chapter for J.Crew as well as the opportunity for other creative leaders within the organization to step up and take on new responsibilities. Having spent the better part of my life with J.Crew, I feel an immense pride and love for everyone at the Company as well as for our loyal J.Crew customers.  I look forward to supporting our team through this natural transition.”

NastyGal the TV show is coming

The trailer for the Netflix show based on the early days of e-tailer NastyGal and its founder Sophia Amoruso is here. While the fast fashion site isn’t doing too well right now, its assets just got bought by Boohoo, the site itself was a trailblazer at the time, starting out on eBay.

 

 

Furla promotes Camerlengo to chief executive

Italian high-end accessories producer/retailer Furla has promoted Alberto Camerlengo to chief executive. He moves up from general manager, a post he has held since 2011. Camerlengo, 52, has had a “solid career” in the luxury goods sector and has “strong retail experience,” Furla said. Previously, he was chief executive of Brooks Brothers Europe between 2004 to 2011. and chief operating office for Fossil Europe (1999-2004).

H&M is launching a new fashion line 

The retailer confirmed it will launch a new brand in early autumn called Arket. The brand will offer “a broad yet selected range of essentials” for men, women and children, as well as a smaller, curated assortment for the home. It said the overall direction and focus is “quality in simple, timeless and functional designs” in a broad price range, slightly higher than H&M, “with emphasis on materials, function and fit”.The range will be supported by a selection of external brands, without giving details. The stores will also include a café (where locations permit), based on the New Nordic Kitchen and its vision of quality ingredients and healthy living. The first store will open in London and online in 18 European markets in early autumn, followed by stores in Brussels, Copenhagen and Munich.

Topshop teamed up with Vogue on shoppable campaign

Topshop and Vogue have teamed up to produce a shoppable fashion film featuring 9 key looks which consumers can purchase. The items include on trend dark floral dresses and pale pastels, complete with accessories to match. The film which came out this week was complemented with in-store events, such as a live fashion shoot in the flagship Oxford Circus, London store.

 

adidas Originals By Alexander Wang part 2 has landed

After his sell-out collaboration dropped at fashion week last season, Alexander Wang is back with a new collection of hits. Expect to see the traditional Adidas wear turned on its head (literally). The Adidas trefoil icon gets turned upside down, tops are teamed with sneakers (expect deconstructed details) and the Bend It Like Beckham style looks are perfect for the fashion/activewear crowd. Prices range, expect bomber jackets from $390 to $160 for joggers.

 

 

Gabrielle Union is making fashion moves

New York & Co has signed Gabrielle Union to be the face of its 7th Avenue Design Studio sub brand effective immediately, while the actress will also launch her own signature collection, exclusive to the retailer, in August. Union’s campaign is featured in print advertising, digital marketing, social media as well as in store and online. The 7th Avenue Design Studio collection was largely inspired by the TV series ‘Being Mary Jane’, produced by and starring the actress. New York & Co CEO Greg Scott added: “Our customers will relate to Gabrielle. She has worked hard to establish a successful career and is both aspirational and inspirational to our consumer. Gabrielle’s collection will be unlike anything our customers have ever seen from us. Adding her brand to our portfolio will strongly appeal to our loyal clients and will also attract new customers to our brand. It will be significant to our growth strategy in 2017.”

 

 

 

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