Future kidswear, ideas on what works now and why + the most inspiring pictures. Designing for little ones? A dream

735 posts  |  Last entry Dec 24, 2018


AlexandAlexa create a ‘no rules’ approach to dressing for S/S 19

We caught up with luxury kidswear e-tailer AlexandAlexa’s Jenny Slungaard to talk all things #twinning, Instagram influencers and increasingly-important sustainability issues.

London’s Top Drawer launches kidswear edit: PLAY

Top Drawer is the UK’s destination trade show for design-led lifestyle and gifting products. This season, they announced that were adding kidswear to the …

Why Yayoi Kusama matters today

Yayoi Kusama’s works of art are just as relevant today as they were when she built her very first Infinity Room in 1965. WGSN's Erin Rechner reviews her latest travelling exhibit, and explains why.

Playtime Tokyo moves venue, and hosts some of the hottest brands

The 19th Edition of Playtime Tokyo will be moving to a new venue, in the heart of the city’s fashion district of Shibuya.This move sees the continuation of the shows larger strategy shift, and makes room for more brands to watch.

Mini-me looks are curated at Pure London trade show

The UK’s leading adult's fashion trade show, Pure London, opened their doors to the kidswear market for the first time this season. WGSN checked out the show, and picked some of favourites.

How FIFA football inspires kidswear

FIFA fever has exploded across the globe since the first 2018 World Cup game took place on June 14th.  Kidswear brands got in on …

How high street kids’ retailers are embracing inclusivity

Here at WGSN, we have been tracking how the kids fashion industry has been embracing individualism and inclusivity, a key take-away featured in The Message 2019.

Child’s play: The rise of mini-creatives

Here at WGSN, we're tracking the ever-growing rise of mini-creatives that are giving the adults a creative run for their money.

WGSN in Tokyo: Kids trends inspiration

Tokyo is a must-visit for kids and adults that are young-at-heart, with many only-in-Japan items for sale, from streetwear to unique collaborations to licensed products for all ages. It's a key source of inspiration for WGSN's kidswear team. Here are our top, family-friendly destinations.


A new season for kidswear trade shows

Following the announcement that London trade show Bubble is closing its doors, what can we expect from next season's kidswear trade shows?

‘Century of the Child’ is celebrated at the V&A’s museum of childhood.

For any creative minds out there with an interest in children's design, check out the current exhibition at the V&A's museum of childhood. The Century of the Child: Nordic Design for children 1900 to Today.

Why kidswear clothing rentals are the future of babywear

In a world where fashion and excess go hand-in-hand, companies are looking to move away from linear manufacturing models towards circular ones. WGSN sat down with Mia Bella Babies, online babywear rental service to find out more about this circular approach.