Future kidswear, ideas on what works now and why + the most inspiring pictures. Designing for little ones? A dream

722 posts  |  Last entry Mar 22, 2018


Kidswear Brand Extensions- taking fashion into homeware

A wave of childrenswear brands are extending their offers to include homeware ranges, with Rachel Riley and Noe & Zoe the most recent brands to catch onto this trend. WGSN's Associate Kidswear Editor Rose Garrod reports.

Kidswear update: Isetan and Smallable collaborate

Japanese store Isetan and French concept store Smallable began an exciting collaboration yesterday, celebrating the best in Japanese and European kidswear. WGSN's Alli Goodfellow-Ash reports.


Playtime Tokyo concludes Playtime trade shows with a ‘changeover’ theme

Playtime Tokyo’s 18th edition opens today with approximately 150 collections on offer. WGSN Kidswear team reports on their brands to watch

How Munich Store WHAT A PETIT is Changing the Kids’ Streetwear Game

While children’s streetwear has proliferated the market in recent months, there remain few stores entirely dedicated to children’s streetwear. KITH recently opened a KIDSET …

Dot to Dot London are the masters of kidswear curation

Kidswear trade show Dot to Dot opened it's doors in London last week. WGSN's Allison Goodfellow-Ash weighs in on the new kidswear brands to watch.

5 new kidswear launches and collabs to get excited about

Kidswear in 2018: London fashion week is getting a kidswear runway courtesy of Mini Mode and Sarah Jessica Parker is launching a collab with Gap.

Winnie the Pooh

How a new generation is discovering the magic of Winnie the Pooh

Can you take a childhood classic and introduce it to a whole new group of fans? A new child-friendly exhibit at the V&A museum has the answer.

Pitti Bimbo: How the evolving kidswear market is appealing to international buyers

The Pitti Bimbo kidswear event plans to be bigger and better for the upcoming season with a whole host of new experiences to entice international buyers.

brand collaborations

The kidswear market, brand collaborations and the power of nostalgia

Licensing opportunities and brand collaborations within kidswear are being heavily influenced by key decades, namely the 80s and 90s. WGSN reports

National Geographic is at the forefront of immersive entertainment

The National Geographic's new Ocean Odyssey is an immersive space created to bring the magic of the ocean to a city dwelling audience.

Back to school shopping- spend is up

Back to School shopping: Starting earlier, with increased spend on most categories

Back to School shopping season kicks off earlier and earlier each year. Spend on fashion and school supplies make up the top categories for this season. WGSN's Sandra Halliday reports

Owa Yurika founder Yuki Oshima on building a global kidswear brand

Owa Yurika offers a fresh perspective on childrenswear. Here founder Yuki Oshima discusses how to scale and stay true to the brand ideals.