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Kids

Future kidswear, ideas on what works now and why + the most inspiring pictures. Designing for little ones? A dream

715 posts  |  Last entry Nov 15, 2017

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LEGO Bricklive Christmas experience London

How LEGO is using its Bricklive Christmas experience to engage fans

The first ever festive special, LEGO Bricklive Christmas is arriving in London, offering an immersive and Instagram worthy experience for fans. WGSN's Rose Garrod reports

brand collaborations

The kidswear market, brand collaborations and the power of nostalgia

Licensing opportunities and brand collaborations within kidswear are being heavily influenced by key decades, namely the 80s and 90s. WGSN reports

National Geographic is at the forefront of immersive entertainment

The National Geographic's new Ocean Odyssey is an immersive space created to bring the magic of the ocean to a city dwelling audience.

Back to school shopping- spend is up

Back to School shopping: Starting earlier, with increased spend on most categories

Back to School shopping season kicks off earlier and earlier each year. Spend on fashion and school supplies make up the top categories for this season. WGSN's Sandra Halliday reports

Owa Yurika founder Yuki Oshima on building a global kidswear brand

Owa Yurika offers a fresh perspective on childrenswear. Here founder Yuki Oshima discusses how to scale and stay true to the brand ideals.

top 7 Parenting blogs for mother's day

Digital Influencers: 7 Parenting blogs to read and bookmark this Mother’s Day

This Mother's day enjoy our guide to the most interesting parenting blogs on the internet and meet the key digital influencers who run them.

Meet the talent of tomorrow: Kidswear designers in training

From exciting concept to final items, the new wave of kidswear design students at Fashion Institute of technology are crafting the designs of the future

Boy fashion trend- florals

2017 Fashion Trend For Boys: Embracing floral designs

Kidswear designers are embracing floral prints for boys, offering up a pop of colour for spring/summer. WGSN reports on the growing trend.

Fashion with heart – an interview with Misha & Puff

WGSN Kidswear Director Ellen Kirkhope talks to Anna Wallack, the founder of kidswear label Misha & Puff, about fashion and human kindness.

Mattel and ABC want to create the toy of the future

New TV series The Toy Box is a jot venture between toy retailer Mattel and TV network ABC, it aims to find the next big toy that consumers will love.

Eco-Friendly Easter Gifts- decorate your own eggs

Top 4 Eco-Friendly Easter Gifts for Kids (Easter Eggs Included)

Easter is hopping into the eco-basket with some must-have kidswear items for the upcoming holiday season. WGSN's Erin Rechner reports

How Bubble London keeps the trade show formula fresh each season

Bubble London A/W17: The kidswear trade show impressed buyers with its diverse international offering and new eco initiatives.