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Footwear

A sole-searching blog that uncovers the most directional movements afoot in the footwear industry. These boots were made for more than walking.

311 posts  |  Last entry Jan 28, 2019

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Lyst launches Specialist Intelligence Unit to keep trainer lovers ahead of the pack

With sneaker power still in full sprint mode, news that Lyst’s latest project is called Sneaker Intelligence Unit comes as no surprise. WGSN reports

Nike Adapt BB: Personalisation, connectivity and future footwear

Nike’s latest shoe innovation isn’t simply about advanced materials and boosters that improve performance. The new Adapt BB offering is, ultimately, about personalisation, and linking up shoe tech with the smartphone.

Zegna’s XXX launch takes in experiential event and WeChat link-up

Luxury Italian menswear brand Ermenegildo Zegna unveiled a WeChat Interactive Partnership late last week, to celebrate the launch of its latest XXX collection, its more urban, relaxed offer.

ATTN: Female sneaker lovers, this is the podcast for you

Reebok just launched a new podcast, ‘Flipping The Game,' that deals with all-things female within the sneaker biz. It is a powerful voice for the ladies that not only drove the designs behind these shoes, but powered the blogs, and pioneered that confident sneaker styling we all now love.

Graduate Fashion Week 2018: The ones to watch

Located in East London’s trendy Truman Brewery, university graduates have been busy showcasing their final collections for Graduate Fashion Week. Here are WGSN's Dan Bisson's ones to watch.

Peak sneaker: Kurt Geiger CEO predicts the return of the heel

At the Global Department Store Summit in London, Neil Clifford, CEO of Kurt Geiger, the world’s leading global luxury footwear retailer debated on whether the sneaker had reached peak sales.

Mules: Disturbing the footwear market

Peripatetic workforces and nomadic lifestyles are disrupting seasonal purchases, particularly within the footwear market and the rise of mules are evidence of this. WGSN's Isabelle Coates reports.

The transparent trend: SS18 and beyond

Transparent accessories are key for SS18, but they're set to evolve as we look to future seasons. Fulfilling the essential, commercial and directional market, here are three ways to give this trend a fresh feel. WGSN reports

Clergerie CEO Perry Oosting on brand direction, femininity and shopping through Instagram.

Clergerie's recent appointment of Perry Oosting as CEO signals a shakeup for the brand, with Oosting bringing in an entire new team, including a new creative director. WGSN's Ella Hudson interviewed Oosting to get the latest on Clergerie's rebrand.

New Balance Running & Outdoor VP on sustainability, customisation and 3D printing

In the wake of New Balance's sponsorship of the London Marathon, WGSN sat down with Tom Carleo, VP of Running & Outdoor at New Balance, to talk the future of athletic footwear, from sustainability, to customisation and 3-d printing.

dad sneakers

The rise and rise of dad sneakers: How the ugly shoe got cool

Bulky, elevated dad sneakers are gaining traction and will be a key footwear item for 2018. WGSN's Sidney Morgan-Petro reports

Joey Badass Pony

Pony names rapper Joey Badass first-ever creative director

Brooklyn born rapper Joey Badass is named as PONY's first ever creative director and is launching his debut four-piece capsule collection.