Fashion forward finishes. Access to the coolest brands. Expert opinion on the latest looks. Denim = more than just jeans...

1,658 posts  |  Last entry Sep 24, 2018


Necessity is the mother of all invention – Introducing UBI-IND Mi Cocina

UBI-IND Mi Cocina is bringing denim into the kitchen. We caught up with founder Ubi Simpson to get the lowdown on how the idea came about.

Inclusive denim: 7 For All Mankind launches extended sizes

7 for all Mankind has long been known to be a pioneer of bringing ‘premium denim’ to scale. Now, their offering is more inclusive than ever thanks to a new collection with extended sizing.

69: Déjà Vu – A retrospective exhibit at the MOCA

Experience the genius and brand ethos of non-conformist denim brand 69, at their first solo exhibition 69: Déjà Vu at the MOCA museum in Los Angeles.

FEEL: The denim label getting sustainable with just one pair of jeans.

When Stevie Dance set about starting her new denim label FEEL, there was one factor at the top of her agenda; to create a pair of jeans that not only made you look good but also did good for the planet.

Kevin Denim: The new jeans that do more than make you look great

Meet the founder of Kevin Denim, a new jeans brand that does good whilst helping you look good. WGSN's senior denim editor Sam Trotman reports.

Greasers, Punk, Grunge: Your A–Z Guide of subcultures that have defined denim

More than just 'clothes', blue jeans have been central to virtually every youth subculture over the last 80 years. WGSN speaks to the authors of COOL: Style, Sound, and Subversion on denim style and subcultures.

y2k sport

Emerging trend: Y2K sport

Last year, we called out the early 2000s as an important era to watch in our Noughties Natives report, and, since then, we’ve tracked everything. Take a look at the emerging trend Y2K sport.

2018’s new thrift stores: Los Angeles

The city of Los Angeles has a lot to offer when it comes to retail and in this piece, we shine a light on the latest openings of vintage consignment boutiques in and around the city.

I AND ME – the British denim label bypassing traditional trends & catwalk seasons

WGSN catches up with East London label I AND ME to discuss seasonless design and bypassing traditional trends.

The Hungarian denim designer to know this summer

With its minimal aesthetic and approachable price point, made-in-Budapest label, Nanushka is the new insta star favourite denim label for S/S 18. Get to know the designer and the brand in this exclusive WGSN interview

Coachella: Our top 4 denim themes

2018 festival season has officially begun and, to kick things off, the WGSN denim team headed out to Coachella to scout the coolest and newest trends amongst attendees and, as usual – everyone came dressed to impress.

The top 3 denim items you need this Festival Season

WGSN's denim team gives you a run down on the essential denim items you need for 2018 festival season