Fashion forward finishes. Access to the coolest brands. Expert opinion on the latest looks. Denim = more than just jeans...

1,093 posts  |  Last entry Jan 17, 2018


A major collection of archive Helmut Lang is being exhibited at PFW

ENDYMA is exhibiting an edit of the minimalist designer’s most iconic looks


New tech: Denim gets eco-friendly

With consumer desire for sustainable products and ethical brands rapidly increasing, important developments within the fashion industry are more crucial than ever.

Levis trucker jacket

Levi’s 50th anniversary of the iconic original denim jacket

This year marks the 50th anniversary of the Levis trucker, and a whole host of celebrities have come together to talk about what the jacket means to them

Global Retail Autumn 2017: Why the transitional trucker is a key denim trend

The WGSN denim team reveals the key denim trends that are making a global retail impact this autumn 2017, proving to be a success with consumers

Levi’s promotes inclusivity in its new campaign ‘Circles’

Levi’s champion inclusivity in a new campaign, aiming to show how different people are connected through music, dance and optimism.

LFW: Tommy Hilfiger and Gigi’s Rock and Roll Circus!

The TOMMYNOW ROCK CIRCUS Runway Show had it all, the top models, the 90s vintage fashion, and a soundtrack worthy of the legendary show location

Edwin Jeans new collection

Brand Spotlight: Adriano Goldschmied designs for Edwin Jeans

Edwin Jean, the denim brand, relaunches in the North American market with a new collection designed by Adriano Goldschmied (aka "the Godfather of denim" )

Cords & Co key items

Meet the brand that is revamping the world’s most unsexy fabric

Swedish label The Cords & Co wants to change the way you think about corduroy, by sparking a corduroy revolution for A/W 17. WGSN reports

denim trends from WWDMagic

Las Vegas Trade shows S/S18- Top 3 Denim Trends

This season our editors headed to WWDMagic, Project, Liberty and Capsule trade shows in Las Vegas to report on these new denim shapes and styles.

denim influencer Tiffany Hsu of MYTHERESA.COM

Tiffany Hsu of MYTHERESA.COM on why she can’t leave home without her denim

Our exclusive interview with MYTHERESA buyer Tiffany Hsu on denim style and her hot denim brands to expect for A/W 17-18

Global Retail: Festival Fashion Explored- The Denim Trends for 2017

Looking to plan your festival clothes? Here are the key denim trends that you are likely to see at a music festival near you this summer.

These Students Are the Future of Sustainable Fashion

WGSN and 12 second year AMFI fashion & design students have joined forces to develop 12 looks with the aim to push and explore fashion's appropriation of denim and to look for sustainable design solutions.