From backstage buzz to the sharpest comment to the latest products, tried and tested. Take a peek inside the world of beauty...

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Meet Noa Vee: The online platform shattering female beauty standards

Today, the parameters of what is deemed beautiful are being thrown out the window as a new movement is championing a more honest and …

2018 beauty: a trend preview

At WGSN, we’re always on the lookout for what’s next -and January is the perfect time to take a look at the year ahead …

The future of hair: 3 emerging trends to watch out for in 2018

The haircare industry is adapting its offerings to suit the needs of the 2018 consumer. Here are three emerging trends to watch out for.

Mable toothbrush cool design

WGSN Alternative Holiday Gift Guide 2017: Day Twenty One

The Mable toothbrush is eco-friendly and the perfect gift. Unlike plastic toothbrushes, this one is well designed and good for the environment.

Your favourite accessories brand just launched a nail club

The Skinnydip nail club is here. The Accessories brand is offering its consumers more with this new in-store nail club. WGSN reports

ethical beauty brand Bloomtown 

WGSN Alternative Holiday Gift Guide 2017: Day Nineteen

Looking to discover an ethical beauty brand? Bloomtown is dedicated to creating ethical, innovative and effective products that respect the environment

The growing appeal of spiritual beauty gifts this holiday season

Spiritual beauty gifts are dominating the holiday season in 2017, with key brands showcasing limited edition collection. WGSN reports

From me to we: Making the wellness industry less virtuous

Alain Sylvain, CEO & founder, Sylvain Labs explains why the wellness industry is being made over to make it less exclusive and righteous.

Restore Blank nail polish- the perfect gift

WGSN Alternative Holiday Gift Guide 2017: Day Six

Get to know Restore Blank, the beauty company using nail polish to raise awareness for important causes and help those feeling alone.

Beauty brands taking over London

London’s retail landscape: Why it continues to attract beauty brands

Beauty brands continue to flock to London in an attempt to grow their UK presence and build a community here. WGSN's Sandra Halliday reports

Chop Chop London hair styling

Chop Chop London: This hair styling brand is shaking up the beauty industry

Meet Chop Chop London, a hair styling brand for the modern-day always on, always connected consumer. WGSN reports on this new beauty disruptor

Tom Ford Beauty comes to London

Tom Ford debuts first beauty standalone with tech to the fore

Tom Ford Beauty is making its mark in London with a new brick and mortar presence, another step in his plans to becoming a formidable force in beauty. WGSN's Nigel Taylor reports