Beauty Directions for 2020
As we move into the new decade, consumer needs are changing, leaning toward natural products and brands who can offer eco credentials and give …
Jan 22, 2020 | By WGSN Insider
Beauty
From backstage buzz to the sharpest comment to the latest products, tried and tested. Take a peek inside the world of beauty...
16 posts | Last entry Jan 22, 2020
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Creating Tomorrow: clean beauty, tweakment, or both?
We fill our bathroom shelves with vegan, 'clean' beauty products, but think nothing of expensive 'tweakments' after work – how consumers are polarising the beauty industry.
Nov 25, 2019 | By Carla Buzasi
Highlights from the wonderful world of Tim Walker’s new V&A exhibition
Wonderful Things, the latest exhibition at London’s V&A museum, offers an immersive look at the fantastical work of British photographer Tim Walker, and includes …
Sep 26, 2019 | By Jane Boddy
Creating Tomorrow: filling the needs void
We are bored with big business. Our trust in politicians must surely be at an all-time low. Global corporations need to work harder and …
Sep 04, 2019 | By Carla Buzasi
A move towards activism for the Spanish fragrance market
Growth in the sector is the result of a more diverse model of society that transcends stereotypes, including options for different skin tones, likes and needs
Aug 30, 2019 | By Maria Florencia Ameneiros
Creating Tomorrow: products (and people) with purpose
At WGSN we’ve identified an emerging consumer tribe called the Kindness Keepers who, driven by the casualisation of hate culture, income inequality and narrowing intellectual viewpoints, are fighting back with empathy, local action – and their wallets.
Jul 02, 2019 | By Carla Buzasi
Beauty and the packaging beast
With annual e-commerce transactions now at 40 billion and rising, beauty brands can do their bit to combat #packagingfail. They can also save money …
May 23, 2019 | By Cassandra Gagnon
Self-care is homeward bound
As the outside world becomes more tumultuous, and consumer stress levels rise, the home is increasingly important as a wellness retreat. This is a …
May 10, 2019 | By Cassandra Gagnon
WGSN Beauty: The hero-moment colours coming from your screen to your beauty regime
As our real-time and screen time worlds merge – with many of us spending as much time in digital communication as in human to …
Apr 28, 2019 | By WGSN Insider
WGSN Beauty: The multibillion-dollar beauty market still up for grabs
In WGSN’s 2021 forecast of big ideas and key opportunities for the beauty industry, a few major themes stood out. Among them, a valuable …
Apr 18, 2019 | By Cassandra Gagnon
WGSN Beauty: The must-know facts for building a successful beauty brand
Sniffing black pepper, covering myself with sparkly powder and stirring carrier oils in huge vats. The first six months of my job as beauty …
Apr 12, 2019 | By Jenni Middleton
Welcome to WGSN Beauty
We asked executives from the beauty industry what keeps them up at night – and have created a forecasting product to help them sleep better.
Apr 10, 2019 | By Carla Buzasi