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Beauty

From backstage buzz to the sharpest comment to the latest products, tried and tested. Take a peek inside the world of beauty...

610 posts  |  Last entry May 23, 2019

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WGSN Beauty

Beauty and the packaging beast

With annual e-commerce transactions now at 40 billion and rising, beauty brands can do their bit to combat #packagingfail. They can also save money …

Self-care is homeward bound

As the outside world becomes more tumultuous, and consumer stress levels rise, the home is increasingly important as a wellness retreat. This is a …

Aqua-Tech Blues

WGSN Beauty: The hero-moment colours coming from your screen to your beauty regime

As our real-time and screen time worlds merge – with many of us spending as much time in digital communication as in human to …

The Age of Inclusivity

WGSN Beauty: The multibillion-dollar beauty market still up for grabs

In WGSN’s 2021 forecast of big ideas and key opportunities for the beauty industry, a few major themes stood out. Among them, a valuable …

WGSN Beauty

WGSN Beauty: The must-know facts for building a successful beauty brand

Sniffing black pepper, covering myself with sparkly powder and stirring carrier oils in huge vats. The first six months of my job as beauty …

Introducing WGSN Beauty.

Welcome to WGSN Beauty

We asked executives from the beauty industry what keeps them up at night – and have created a forecasting product to help them sleep better.

Gen Z: Building New Beauty

What does the next generation want from beauty brands and products? WGSN's latest white paper takes a deep dive into how Gen Z are building beauty. WGSN's Rebecca Stevenson reports.

Packaging, Colour and Materials 2021

At Cosmoprof Worldwide Bologna 2019, we presented a new ground-breaking installation in partnership with Cosmopack exploring the future of sustainability, colour and innovative materials.

At Cosmoprof, Gen Z are the answer to sustainable beauty

Last week at Cosmoprof Worldwide Bologna, our Global Beauty Director, Jenni Middleton brought together some of the world’s pioneering beauty brands to discuss the unique challenges Gen Z brings to brands.

Tech-forward beauty: L’Oréal unveils AI-based skin diagnostic tool for Vichy

L'Oreal has announced another tech development, with an AI-powered skin diagnostic tool that's based on years of scientific research. WGSN reports.

Beauty futures 2019: Sub-zero waste

With sustainability front of mind for government and industry alike, it comes as no surprise that emerging trends for the year ahead are relating to this message. 2019 is predicted to be the year of Sub-Zero Waste as a significant beauty and personal-care trend.

Indie Beauty Expo London: Why you should go and the top brands to watch

Indie Beauty Expo (IBE) is coming to London this week, the first to launch in Europe, and it's set to become the place to discover emerging brands and the latest products on the indie beauty scene. Here's what to expect.