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Beauty

From backstage buzz to the sharpest comment to the latest products, tried and tested. Take a peek inside the world of beauty...

598 posts  |  Last entry Nov 25, 2019

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Clean beauty or tweakment in the beauty industry

Creating Tomorrow: clean beauty, tweakment, or both?

We fill our bathroom shelves with vegan, 'clean' beauty products, but think nothing of expensive 'tweakments' after work – how consumers are polarising the beauty industry.

Highlights from the wonderful world of Tim Walker’s new V&A exhibition

Wonderful Things, the latest exhibition at London’s V&A museum, offers an immersive look at the fantastical work of British photographer Tim Walker, and includes …

Creating Tomorrow: filling the needs void

We are bored with big business. Our trust in politicians must surely be at an all-time low. Global corporations need to work harder and …

A move towards activism for the Spanish fragrance market

Growth in the sector is the result of a more diverse model of society that transcends stereotypes, including options for different skin tones, likes and needs

Creating Tomorrow: are you a Compressionalist?

Introducing The Compressionalists. A time-pressured, decision-averse cohort, who want you to make life easier for them.

Creating Tomorrow: finders keepers

On my many trips to the WGSN office in NYC I take carry-on only and no-one’s asked me to buy anything from CVS or Walgreens in ages. Until last month that is.

Creating Tomorrow: products (and people) with purpose

At WGSN we’ve identified an emerging consumer tribe called the Kindness Keepers who, driven by the casualisation of hate culture, income inequality and narrowing intellectual viewpoints, are fighting back with empathy, local action – and their wallets.

WGSN Beauty

Beauty and the packaging beast

With annual e-commerce transactions now at 40 billion and rising, beauty brands can do their bit to combat #packagingfail. They can also save money …

Self-care is homeward bound

As the outside world becomes more tumultuous, and consumer stress levels rise, the home is increasingly important as a wellness retreat. This is a …

Aqua-Tech Blues

WGSN Beauty: The hero-moment colours coming from your screen to your beauty regime

As our real-time and screen time worlds merge – with many of us spending as much time in digital communication as in human to …

The Age of Inclusivity

WGSN Beauty: The multibillion-dollar beauty market still up for grabs

In WGSN’s 2021 forecast of big ideas and key opportunities for the beauty industry, a few major themes stood out. Among them, a valuable …

WGSN Beauty

WGSN Beauty: The must-know facts for building a successful beauty brand

Sniffing black pepper, covering myself with sparkly powder and stirring carrier oils in huge vats. The first six months of my job as beauty …