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From skate contests and industry events to music festivals and cutting-edge collaborations, it's all about high performance meeting high style.

357 posts  |  Last entry Apr 02, 2019

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Coloro X WGSN: How colors are forecasted

What sits across all areas of design? What can make or break a collection? What does every design season kick off with? Your color …

Coloro X WGSN S/S 21 Key Colors: Good Gray

Gray is solid and impartial, creating a sense of calm, composure and relief from a chaotic world. A balanced tone, it evokes feelings of …

Coloro X WGSN S/S 21 Key Colors: Lemon Sherbet

Yellow is the color most recognized by the human eye and the brightest on the visible spectrum. It is linked to happiness, optimism and …

Coloro X WGSN S/S 21 Key Colors: Oxy Fire

Throughout history and across different cultures, red has always held a strong political, social, emotional and symbolic meaning. From love and passion to anger …

demi lovato fabletics

Demi Lovato for Fabletics: the ongoing appeal of celeb endorsers

The industry may be continuously told that the importance of celebrity fashion lines is fading as consumers pay more attention to other influencers, but …

The Future of Athleisure and Sustainability According to ADAY

New York technical clothing brand ADAY are revolutionizing women’s wardrobes and keeping the Athleisure trend alive. WGSN'S Yvonne Kostiak reports.

#NewYearNewMe: Your 2018 motivational playlist is sorted

No matter what goals you are trying to achieve in 2018, you'll need some fabulous tunes to help you push through to the finish line. Enjoy!

The Evolution of Wellness: Things are Getting Real

The wellness movement has evolved from a picture perfect industry to a more fun, inclusive approach. WGSN's Greer Hughes reports on this shift.

Rihanna's Fenty Puma collection is a success with female consumers

Rihanna gives big boost to Puma as more women buy into the brand

Fenty Puma is flying off the shelves and making a huge impact with the female consumer. WGSN's Sandra Halliday reports on the activewear growth.

Active brands creating cool consumer experiences

How active brands are using experiences to engage consumers

WGSN's Active team recently headed to Los Angeles to see how active brands are curating one of a kind experiences to engage their consumers.

Amazon Body Labs

Amazon Body Labs buy could be fashion fit game-changer

Amazon has now acquired Body Labs, a startup that makes 3D body-imaging software. WGSN's Sandra Halliday reports on this retail news.

Top 3 Advantages of Being an Older Athlete

Being active is not just for Millennials, at WGSN we've been tracking the growing boom of the older athlete. Jessica Harman reports