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Active

From skate contests and industry events to music festivals and cutting-edge collaborations, it's all about high performance meeting high style.

574 posts  |  Last entry Apr 18, 2017

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Adidas Futurecraft sneaker

Adidas Futurecraft and the sneaker battle for 3D fashion

Evolving technology is pushing active footwear brands to develop new styles, with better performance. WGSN's Brian Trunzo explores this brave new world

Chroma Yoga: the new London workout space

ChromaYoga founder Nina Ryner on the benefits of yoga and colour therapy

Yvonne Kostiak, WGSN's Active Senior Editor catches up with founder of the most innovative new workout space in London right now.

Nike Air VaporMax

Nike Air VaporMax: Why sneakers are having an air bubble moment

It's time to walk on air, the air bubble sole is back with a bang. WGSN Footwear editor Dan Bisson reports on the return of this comfort sneaker.

Girlfriend Collective activewear campaign

Creative Minds, Business Brains: Meet Girlfriend Collective

What makes a successful entrepreneur in 2017? Someone who exercises both sides of their brain, believes WGSN’s Chief Content Officer, Carla Buzasi

Danielle Vanier talks about Nike’s new plus-size collection

Nike Finally Breaks into the Plus-Sized Market with its new collection Black & White. Fashion blogger Danielle Vanier talks to WGSN's Amy Hendry about it.

3 Activewear Websites We Love

Whether you are looking for inspiration for your next pair of kicks, or the next big workout trends, these activewear sites have the answer. WGSN's Veronica Hendry reports

Activewear sales and the January health kick.

How the January health kick really impacts retail sales

Thanks to the 'New year, new you' motto, consumer spend on activewear increases in January. WGSN's Nivindya Sharma reports on the key buying trends.

US health trends

The new US health landscape is here. What does it mean for brands?

More personalisation, less dieting and focus on wellness: a new report reveals the new US consumer attitude to health. WGSN's Sandra Halliday reports.

FKA Twigs x Nike

FKA Twigs Directs Latest Nike Women Campaign Video

FKA Twigs x Nike have teamed up for a new campaign that celebrates health, wellbeing, movement and being your best self. WGSN reports

GUESS Jeans announces gender neutral collection

As the denim industry is embracing the gender neutral movement, iconic denim & lifestyle brand Guess announces its unisex collection.

10 lessons that businesses can learn from Team GB’s Olympic success in Rio

From marginal gains and total teamwork, to succession planning and ruthless prioritisation it’s all there for brands and businesses to learn from.

WGSN’s Active Director celebrates the life of Muhammad Ali

WGSN's Clare Varga pays tribute to the three times heavy weight champion, Olympian and activist.