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From skate contests and industry events to music festivals and cutting-edge collaborations, it's all about high performance meeting high style.

604 posts  |  Last entry Jun 26, 2018

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Inclusivity: Its rising importance in the US fitness market

Plus size shoppers in the US now have more choice than ever when it comes to clothing. Boosted by the rise of plus size influencers such as Ashley Graham and Tess Holliday, retailers have needed to respond to these growing demands.

ATTN: Female sneaker lovers, this is the podcast for you

Reebok just launched a new podcast, ‘Flipping The Game,' that deals with all-things female within the sneaker biz. It is a powerful voice for the ladies that not only drove the designs behind these shoes, but powered the blogs, and pioneered that confident sneaker styling we all now love.

Active Intelligence: Get to know the female gym tribes

Do you know your gym tribes? In an increasingly competitive and crowded market, it is more important than ever that active brands and retailers know and understand these groups. Here are three to know now.

New Balance Running & Outdoor VP on sustainability, customisation and 3D printing

In the wake of New Balance's sponsorship of the London Marathon, WGSN sat down with Tom Carleo, VP of Running & Outdoor at New Balance, to talk the future of athletic footwear, from sustainability, to customisation and 3-d printing.

District Race: An exploration in fitness

2018 introduces and intriguing fitness concept, that combines AR technology with Running Man District Race. WGSN Associate Editor Nicole Hurip reports.

print design

The business of print design: Five minutes with Lucy Merriman

The business of print design can feel a little elusive – sometimes, it takes an industry expert to give key insight into the creative …

demi lovato fabletics

Demi Lovato for Fabletics: the ongoing appeal of celeb endorsers

The industry may be continuously told that the importance of celebrity fashion lines is fading as consumers pay more attention to other influencers, but …

The Future of Athleisure and Sustainability According to ADAY

New York technical clothing brand ADAY are revolutionizing women’s wardrobes and keeping the Athleisure trend alive. WGSN'S Yvonne Kostiak reports.

#NewYearNewMe: Your 2018 motivational playlist is sorted

No matter what goals you are trying to achieve in 2018, you'll need some fabulous tunes to help you push through to the finish line. Enjoy!

5 minutes with health and fitness blogger Cat Meffan

WGSN Active Director Clare Varga caught up with fitness blogger Cat Meffan to talk about yoga, headstands and new active trends.

From me to we: Making the wellness industry less virtuous

Alain Sylvain, CEO & founder, Sylvain Labs explains why the wellness industry is being made over to make it less exclusive and righteous.

a gift for nature lovers

WGSN Alternative Holiday Gift Guide 2017: Day Five

Nature lovers? Looking for a suitable gift? We've found a product that supports the oceans and reduces waste. WGSN reports