From skate contests and industry events to music festivals and cutting-edge collaborations, it's all about high performance meeting high style.

571 posts  |  Last entry Mar 20, 2017

Girlfriend Collective activewear campaign

Creative Minds, Business Brains: Meet Girlfriend Collective

What makes a successful entrepreneur in 2017? Someone who exercises both sides of their brain, believes WGSN’s Chief Content Officer, Carla Buzasi

Danielle Vanier talks about Nike’s new plus-size collection

Nike Finally Breaks into the Plus-Sized Market with its new collection Black & White. Fashion blogger Danielle Vanier talks to WGSN's Amy Hendry about it.

3 Activewear Websites We Love

Whether you are looking for inspiration for your next pair of kicks, or the next big workout trends, these activewear sites have the answer. WGSN's Veronica Hendry reports

Activewear sales and the January health kick.

How the January health kick really impacts retail sales

Thanks to the 'New year, new you' motto, consumer spend on activewear increases in January. WGSN's Nivindya Sharma reports on the key buying trends.

US health trends

The new US health landscape is here. What does it mean for brands?

More personalisation, less dieting and focus on wellness: a new report reveals the new US consumer attitude to health. WGSN's Sandra Halliday reports.

FKA Twigs x Nike

FKA Twigs Directs Latest Nike Women Campaign Video

FKA Twigs x Nike have teamed up for a new campaign that celebrates health, wellbeing, movement and being your best self. WGSN reports

GUESS Jeans announces gender neutral collection

As the denim industry is embracing the gender neutral movement, iconic denim & lifestyle brand Guess announces its unisex collection.

10 lessons that businesses can learn from Team GB’s Olympic success in Rio

From marginal gains and total teamwork, to succession planning and ruthless prioritisation it’s all there for brands and businesses to learn from.

WGSN’s Active Director celebrates the life of Muhammad Ali

WGSN's Clare Varga pays tribute to the three times heavy weight champion, Olympian and activist.

Selfridges celebrates how powerful women’s bodies are with new lingerie video

To tie in with Selfridges' new active body studio, the department store has released a body positive video called 'Incredible Machines'. WGSN's Katie May Atkinson reports

Millennial 20/20 Summit: Sport and Fitness for Millennials

5 key takeaways on how sports brands can stay relevant in a millennial-driven market place.

Selfridges London launches the Body Studio, the largest bodywear destination in the world, dedicated to women selling everything from underwear and swimwear to sportswear and athleisure. The Body Studio which is 37,000 square feet, was created around a concept of fitness and wellness. A new window display featuring mannequins exercising was unveiled to celebrate the launch of the new space.

Five things to love about the new Selfridges Body Studio

Selfridges' new Body Studio will be the new hot destination says Katie May Atkinson and Jo Lynch.