From skate contests and industry events to music festivals and cutting-edge collaborations, it's all about high performance meeting high style.

579 posts  |  Last entry Jul 06, 2017


Outdoor Friedrichshafen: How Outdoor Brands are Leading the Sustainability Conversation

In Friedrichshafen WGSN discovers how Patagonia and adidas TERREX are demonstrating how corporate responsibility can lead marketing and innovation.

Going to Space Camp with Tom Sachs and NikeCraft

The launch of the new NikeCraft Mars Yard 2.0 sneaker is here. WGSN goes to "space" to get the scoop on the most coveted shoe this summer.

Kendall Jenner: New Face of Adidas Originals

Supermodel Kendall Jenner adds to her brands by signing up as the new face of sports giant Adidas. WGSN's Sandra Halliday reports.

Health, Fitness and Wellness: Heritage retailers want you to work out in store

The Saks Fifth Avenue Wellery concept is the latest retailer to offer a wellness and fitness aspect to its flagship offering. WGSN's Sandra Halliday reports

How sports lifestyle brand ’47 is helping the next generation of design talent

47 brand in partnership with Pratt Institute presented “'47 Redesign Runway Fashion Show", supporting five new, young designers. WGSN reports.

Adidas Futurecraft sneaker

Adidas Futurecraft and the sneaker battle for 3D fashion

Evolving technology is pushing active footwear brands to develop new styles, with better performance. WGSN's Brian Trunzo explores this brave new world

Chroma Yoga: the new London workout space

ChromaYoga founder Nina Ryner on the benefits of yoga and colour therapy

Yvonne Kostiak, WGSN's Active Senior Editor catches up with founder of the most innovative new workout space in London right now.

Nike Air VaporMax

Nike Air VaporMax: Why sneakers are having an air bubble moment

It's time to walk on air, the air bubble sole is back with a bang. WGSN Footwear editor Dan Bisson reports on the return of this comfort sneaker.

Girlfriend Collective activewear campaign

Creative Minds, Business Brains: Meet Girlfriend Collective

What makes a successful entrepreneur in 2017? Someone who exercises both sides of their brain, believes WGSN’s Chief Content Officer, Carla Buzasi

Danielle Vanier talks about Nike’s new plus-size collection

Nike Finally Breaks into the Plus-Sized Market with its new collection Black & White. Fashion blogger Danielle Vanier talks to WGSN's Amy Hendry about it.

3 Activewear Websites We Love

Whether you are looking for inspiration for your next pair of kicks, or the next big workout trends, these activewear sites have the answer. WGSN's Veronica Hendry reports

Activewear sales and the January health kick.

How the January health kick really impacts retail sales

Thanks to the 'New year, new you' motto, consumer spend on activewear increases in January. WGSN's Nivindya Sharma reports on the key buying trends.