From skate contests and industry events to music festivals and cutting-edge collaborations, it's all about high performance meeting high style.

566 posts  |  Last entry Jan 13, 2017

FKA Twigs x Nike

FKA Twigs Directs Latest Nike Women Campaign Video

FKA Twigs x Nike have teamed up for a new campaign that celebrates health, wellbeing, movement and being your best self. WGSN reports

GUESS Jeans announces gender neutral collection

As the denim industry is embracing the gender neutral movement, iconic denim & lifestyle brand Guess announces its unisex collection.

10 lessons that businesses can learn from Team GB’s Olympic success in Rio

From marginal gains and total teamwork, to succession planning and ruthless prioritisation it’s all there for brands and businesses to learn from.

WGSN’s Active Director celebrates the life of Muhammad Ali

WGSN's Clare Varga pays tribute to the three times heavy weight champion, Olympian and activist.

Selfridges celebrates how powerful women’s bodies are with new lingerie video

To tie in with Selfridges' new active body studio, the department store has released a body positive video called 'Incredible Machines'. WGSN's Katie May Atkinson reports

Millennial 20/20 Summit: Sport and Fitness for Millennials

5 key takeaways on how sports brands can stay relevant in a millennial-driven market place.

Selfridges London launches the Body Studio, the largest bodywear destination in the world, dedicated to women selling everything from underwear and swimwear to sportswear and athleisure. The Body Studio which is 37,000 square feet, was created around a concept of fitness and wellness. A new window display featuring mannequins exercising was unveiled to celebrate the launch of the new space.

Five things to love about the new Selfridges Body Studio

Selfridges' new Body Studio will be the new hot destination says Katie May Atkinson and Jo Lynch.

5 Reasons why Queen Bey’s Ivy Park sports collection will reign supreme.

Why Beyoncé's Ivy Park sports collection just upped all our #BodyGoals, says WGSN Active Director Clare Varga.

Beyoncé releases first images of athleisure brand

The news that has got the WGSN office buzzing this afternoon, is that Beyoncé has released the first images of her athleisure collection. The brand, …

Vans at 50: How the canvas shoe won by staying true to its brand DNA

The canvas shoe loved by skaters turns 50 this year, and the brand has learned some valuable lessons along the way says Steve Van Doren, son of the founder

Meet Bex Walker the super cool female entrepreneur who is making the breakfast of your dreams

Tired of eating the same old dry toast? This female entrepreneur has stepped up the breakfast game, while balancing motherhood and a love of running. WGSN reports.

Activewear campaigns: Kylie and Caitlyn Jenner team up with Puma and H&M

Athletes vs Gen Z, how these new active campaigns represent very different brand strategies. WGSN reports