Jan 13, 2017 | By Carlene Thomas Bailey
As the line between fashion and sport continues to blur, capsule collections and collaborations go on to raise the bar even higher. We here at Stylesight love this trend in particular, and watching it gain steam over the past few years has been exciting. As it evolves, more stand-out fashion designers have been partnering with our favorite Active brands. Recently the collections have taken this to a whole new level.
First, adidas has saddled up with a few more design superstars this season. Not losing its current ties to Yohji Yamamoto (who just renewed through 2015 with the brand), design and manufacturing brand Tom Dixon steps up for a capsule collection with the sportswear giant. Consisting of “everything you can pack neatly in a bag for a week away” it embodies the perfect wardrobe for the man on-the-go. The packaging sends this collection over the top with every little detail being taken into consideration.
Also teaming up with adidas is fashion royalty Rick Owens. Pulling away from the lifestyle approach to his own sneaker line, Owens and adidas offer a performance model. This running shoe is rumored to hit retail in December and has yet to have any visuals shown. As a notorious workout enthusiast, we can’t wait to see what it turns out like.
“I work out like a fiend but I hate, hate, hate cardio. I realized I’m in my fifties now and I need to do something for my heart and lungs. So, I’ve got to start running.” -Rick Owens told WWD “‘What shoes am I going to wear running?’ I can’t wear my big chunky basketball shoes — I’d look like a dinosaur running through the Tuileries.”
For S/S 14, fashion brand Cottweiler took inspiration from Forest Raves as it reinterprets activewear for the collection. Make sure to check out the feature we did of the range for incredible inspiration and a light-hearted approach from the British menswear duo.
Momentum just keeps growing in this part of the industry, and we can’t wait to see where it goes next, and who is the next to step up as a collaborator. Stay tuned for more, and make sure to keep an eye on the site as Men’s Fashion Week coverage continues to come in of the latest collections!
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.