Fashion x Fitness

Recently, there has been an explosion of fashion forward “athletic-inspired” lines on the market. This resurgence of active style is a direct result of the sport-meets-fashion trend that has been creeping into the mainstream for the last few seasons. Thanks to designer collaborations like Hussein Chalayan for Puma, adidas by Stella McCartney, Cynthia Rowley for Roxy and Emporio Armiani x Reebok the active market has finally had a chance to get the a high-end designer makeover it has deserved. Not only does form complement function here, it opens the door for a whole new crop of young designers and new projects. Here are few that have caught our eye…

Founded by Sarah Harte of Australia, Oscar Mimosa recently debuted on the NYC fitness scene by hosting a series of trunk shows at Equinox gyms across the city. A combination of asymetric lines and flirty details, Oscar Mimosa uses the finest eco-friendly, Italian fabrics, designed to hold vibrant colors while supporting intense movement of the body.



With a debut collection for S/S10 that makes us imagine what Helmet Lang would wear to the gym, London based line Lucas Hugh, looks like it walked right off the runway and into our hearts. Manufactured at the same European factory that created the “groundbreaking glued-seam technology that helped swimmer Michael Phelps break records at the 2008 Beijing Olympics”, these girls are not joking around. Ease of movement, ergonomic seams and futuristic detailing like mesh panels and far-out prints are top priorities.



Launched in 2009 by London based stylist Raquel Franco and established Barcelona designer Laura Figuera, The BODYLINE, took notice of the need for a return to basics, specifically the bodysuit. Manufactured in classic fabrics such as cashmere, silk and cottons, these unique garments can be considered both a statement piece and an essential dance-class staple.



Another huge movement within the active-meets-fashion market is the expansion of shapewear. Cynthia Rowely’s new SLIM line features color-counturing slips, sheer paneling, and color-blocking cutouts. Our Intimates editor recently explored the shapewear scene with an extensive capsule in the Trend Watch section.



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