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Fashion with a conscience: Why sustainable fashion is the next retail frontier

H&M Conscious Exclusive

Instock retail data reveals that in the US, sustainable fashion products* have grown 19.0% year-to-date (YTD) 2017, compared to last year. In addition, volumes of sustainable fabrics such as Tencel and Lyocell have grown by 19.7% year-on-year (YOY), highlighting retailers’ efforts to make their assortments more sustainable. Importantly, this growth is spread across all market segments, from value to luxury.

Sustainability and eco-friendly credentials are no longer niche concerns

Facilitated by social media, consumers have become more vocal regarding sustainable issues, making it imperative for retailers to offer visibility over their material procurement and apparel production practices. Accordingly, the growth in sustainable fashion has come from retailers launching dedicated sustainable collections (such as Mango’s Committed collection), broadening existing ones (such as Zara’s Join Life and H&M’s Conscious collections), and expanding the presence of sustainable products in core collections.

Apparel at forefront of sustainable investment

Sustainable fashion line: Mango Committed

Mango Committed

There is growing shopper awareness and interest in sustainable clothing and consequently demand is higher – thereby justifying retailers’ investment in sustainable apparel.

However, as shoppers become increasingly considered with their disposable incomes and buy less but better – a product’s sustainable credentials alone are not enough to encourage shoppers to part with their cash. Sustainable collections must stand up to core fashion collections in terms of design, quality, fit and fashion credibility – a fact some retailers have already woken up to.

As fast-fashion giants Zara, H&M and Asos have grown sustainable ranges, they have become increasingly sophisticated in terms of design, dismantling perceptions of unappealing, one-tone sustainable collections. In addition, collections are increasingly designed and marketed in line with wider collections, easing consumer adoption and justifying prices.

New entrant, Mango Committed’s women’s average price is £45.19, £5.40 higher than Mango’s main collection, but the collection’s distinctive design and premium feel helps justify these. Similarly, H&M recently launched a higher-priced Exclusive collection for H&M Conscious with a glamorous party in LA, further breaking down perceptions of rough-hewn sustainable collections.

Opportunities lie in footwear

Despite advancements, current range expansion and development investment remains in apparel as sustainable footwear volumes actually declined 34.6% YOY in the YTD 2017. However, soon consumers will start to demand the same levels of transparency from footwear and accessories as they do from apparel. Retailers who invest in these smaller categories now have the opportunity to benefit from first-mover advantage.

 

 

Note: Sustainable data is collated by selecting those products from the Instock platform that have the keywords ‘recycled’, ‘sustainable’ or ‘organic’ in the product name or description

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Fashion with a conscience: Why sustainable fashion is the next retail frontier
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http://www.ruby-sen.com
Jun 28th, 2018

Ruby Sen Kolkata Independent Escorts

Nice to see this article looking forward to seeing more thanks.

Sustainable Apparel-Trend or The Future? - Apparel Textile Sourcing
May 20th, 2018

[…] usage of sustainable fabrics, such as Tencel’s Lyocell, has grown 19.7%. In fact, Lyocell is a regenerated cellulose fiber that is made from wood pulp that is produced with jet dry wet spinning. In […]

Rashi
Apr 20th, 2018

hello every
I am a masters student at Northumbria University, UK and I am looking forward to do my final thesis on “consumer awareness about ethical fashion”.
If anyone of you have any meaningful insights on it, it would be highly appreciated.
Thankyou

Matthew James Boelk
Apr 07th, 2018

http://www.groceriesapparel.com =)

Amber Strach
Mar 20th, 2018

This is exciting. I am currently developing a 100% chemical-free, vegan and sustainable children’s label that is affordable to the average family. Young Roots. I’m looking for wholesale, natural, plant dyed textiles in addition to Herbal Fab and Aura Herbal. Email me at Strach@youngrootsapparel.com for inquiries or partnering opportunities.

17 Women Vegan and Eco Fashion Entrepreneurs Who Are Changing the World | UniGuide
Mar 10th, 2018

[…] to the market research firm WGSN, last […]

Edipcan Yıldız
Feb 25th, 2018

reflect – is an activist clothing brand. We provide visibility to drawings and stories of disadvantaged people through power of clothing.

We only used certified organic cotton and recycled polyester.

Check out our collection YMI and Solidarity which we focused on Syrian refugee people.

http://www.reflect.ist

edip@reflect.ist

printable calendar
Dec 17th, 2017

Tencel and Lyocell have grown by 19.7% year-on-year (YOY), highlighting retailers’ efforts to make their assortments more sustainable. Importantly, this growth is spread across all market segments, from value to luxury.

printable december calendar
Oct 27th, 2017

Cool idea, thanks for the information Santare Rukaite

printable december calendar
Oct 27th, 2017

Note: Sustainable data is collated by selecting those products from the Instock platform that have the keywords ‘recycled’, ‘sustainable’ or ‘organic’ in the product name or description

November 2017 calendar
Oct 26th, 2017

Despite advancements, current range expansion and development investment remains in apparel as sustainable footwear volumes actually declined 34.6% YOY in the YTD 2017. However, soon consumers will start to demand the same levels of transparency from footwear and accessories as they do from apparel. Retailers who invest in these smaller categories now have the opportunity to benefit from first-mover advantage.

El retail ha muerto. Larga vida al retail - Flow, The Retail Partner
Aug 22nd, 2017

[…] ante las marcas aumenta el coste de captación y fidelización. La exigencia de transparencia y responsabilidad a las marcas sigue creciendo, y los consumidores ya no se conforman solo con comprar, también […]

Paula Punch
Aug 02nd, 2017

Exciting new opportunities for new brands….Thanks for article!

Anna Luckai
Jul 29th, 2017

I’m sending you an email.
Anna

Santare Rukaite
Jul 18th, 2017

Happy to share! 🙂

Matthew James Boelk
Jul 17th, 2017

Hi Carlene, there was a typo, thank you! Should work now.

Also shoot me an email and let me know what you are looking for and I can get you all the real info! matt@grocerisapparel.com

Carlene (Team WGSN)
Jul 17th, 2017

Thanks so much for the comment @matthewjamesboelk:disqus – the retail line sounds great, but unfortunately the link to the website is not working for me.

Carlene (Team WGSN)
Jul 17th, 2017

Cool idea, thanks for the information @santarerukaite:disqus

Carlene (Team WGSN)
Jul 17th, 2017

Hi @disqus_mQr1ADutL1:disqus thanks for the kind words about the article, your vegan accessories line looks super interesting

These Students Are the Future of Sustainable Fashion
Jul 07th, 2017

[…] Want to read more on sustainable fashion? You’ll love this blog post. […]

sustainable fashion as the next retail frontier – BEATRIZ HERNANDEZ ARROYO
Jun 18th, 2017

[…] Original article WGSN. […]

Shivani Patel
Jun 12th, 2017

Such a great article! I’m a huge believer that the future lies in sustainability, and the final paragraph was really reassuring, considering the fact that I’m in the sustainable accessories business, hoping to expand into footwear in the future! 🙂
https://myarture.com

gabriella
Jun 11th, 2017

I am a final year student at London College of Fashion doing research for my grad collection, if anyone reading produces organic, sustainable garments or fabrics i’d love to talk to someone about sourcing! Please contact me at g.coryapace1@arts.ac.uk if you have any information about eco friendly fabric. Especially innovative techniques or new material possibilities (seaweed, or tech assisted innovation, etc). Thanks!

Marco Ricchetti
Jun 11th, 2017

https://uploads.disquscdn.com/images/66d7e3c5f89263437c38dd8340126b0a656709b71e4247e777d692b0204b9375.jpg Are You coming to Pitti Uomo 92 in Florence? On june 13 h:14-16 within the Fortezza da Basso (Press meeting Room, Area Monumentale, 1stFloor) my new book on Sustainable Materials for Fashion in the Circular Economy will be presented wihch includes several case studies. RadiciGroup, Adidas, Vibram, Tessitura Canepa, Dienpi Labels will join the discussion

Matthew James Boelk
Jun 09th, 2017

For those looking for a sustainable brand or sustainable private label options please look into Groceries Apparel – We are the only Brand 100% committed to to the exclusive use of environmentally friendly materials, with our own factory in the USA.

Both Sustainable and Local in the USA =)

Retail line, small scale boutique private label, and volume blank garment packages available!

http://www.grocerisapparel.com

matt@groceriedsapparel.com

Thank you so much!

Camille Reed
Jun 05th, 2017

Australia’s upward trend around sustainable fashion is growing, a new website platform called Ecoture supports various forms of sustainable and ethical fashion (plus accessories) from worldwide SME’s.
https://ecoture.com.au/

We have terrific awareness of what we can do to join the movement and be a part of this soo-to-be million dollar industry.

Santare Rukaite
Jun 04th, 2017

In acccessories category DIZAIND Bags http://www.dizaindbags.com offers a very sustainable fashion model. Making just one bag at the time, when the order is placed, helps to save environment, reduce the waste and make customer happy with one of the kind handmade leather bag.

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