Jul 18, 2019 | By WGSN Insider
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Feb 25, 2019
As we hit Paris – the last leg of fashion month, we turn our retail lens to the French capital.
An ever-growing number of luxury flagships continue to be drawn to Paris – particularly the red-hot designer strip of the rue Saint-Honoré, which has firmly cemented itself as the most sought-after stretch of real estate in the city.
However, alongside traditional luxury, Paris boasts an evolving landscape of independent and niche boutiques that cater to a wide demographic of shoppers, from visiting tourists to fashion-savvy locals seeking out new brands.
This season most new openings are centred outside of the Marais, which has long been a haven for boutiques, as contemporary brands extend further afield into the emerging 13th and 16th arrondissements. Traditional luxury locations – such as the Champs-Élysées, rue Cambon and rue Saint-Honoré, are also making way for smaller, independent retailers.
In town for Paris fashion week? Check out the latest and greatest in Parisian retail.
9 rue Cambon, 75001 Paris | Tel: +33 1 44 50 34 19 | chanel.com
Chanel has opened a major new Paris flagship, combining three buildings, including a former 17th-century convent, in a 16,145 sq ft, five-floor mega-store at 19 rue Cambon. Designed by Peter Marino, the overall aesthetic is modern and clean, but with sumptuous elements and materials to evoke an exceptional experience. As well as the entire Chanel range of RTW, accessories, watches and fine jewellery, perfume and beauty, the flagship features two floors of reception rooms where VIP customers can do everything from take a shower to have a meal.
40 rue de Richelieu, 75001 Paris | sacai.jp
Forward-thinking Japanese luxury brand Sacai has popped up in Paris on rue de Richelieu. The concept, called Bonjour Sacai, is the brand’s first ever stand-alone space. It was set up in collaboration with Sarah Andelman, formerly at the helm of iconic Parisian concept store, Colette. A seemingly makeshift interior by longtime collaborator Ryota Morikawa offers a unique backdrop to Sacai’s latest lines, as well as limited edition collaboration items with French brands such as APC, Hervé Chapelier and Petit Bateau.
7 rue de Condé, 75006 Paris | en-spa.fr
Designed by French practice Archiee, the newly opened boutique and spa for Japanese cosmetics brand En takes cues from the brand name, which not only means ‘beauty’ in Japanese, but also ‘connection’ and ‘circle’. White and brass cylindrical fixtures and partitions soften the space, while providing private areas for consultations, treatments and massages. This is the brand’s first physical store, and customers can create customised skincare products by mixing a choice of 100 “essences”, which include plant extracts, rock salts and tea-leaf powders.
83 rue Chardon Lagache, 75016 Paris | Tel: +33 1 88 32 87 89 | beige-habilleur.com
Menswear retailer Beige Habilleur opened a physical store in October 2018 to complement its e-commerce site. The chic, bijou space in the 16th arrondissement carries a selection of specialist brands from all around the world, from Mackintosh to Camoshita United Arrows and niche eyewear label Jacques Marie Mage.
8 rue de l’Odéon, 75006 Paris | Tel: +33 1 42 01 63 24 | theplacelondon.co.uk
Veteran retailer Simon Burstein, son of the founders of Browns Fashion, has brought his multi-brand boutique concept, The Place, to Paris. The 400 sq ft store brings together a host of under-the-radar contemporary brands, handpicked by Burstein. The fashion offer includes RTW by Britain’s Alice Archer, Ukrainian label Poustovit, French designer Sofie D’Hoore and Australian brand Lee Matthews. Also on offer are leather-bound books by Leathersmith, The Perfumer’s Story fragrances, Loulou de la Falaise jewellery and bags by Celine Lefebure.
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