High street fashion brand Cos has teamed up with designers Laetitia de Allegri & Matteo Fogale to create show-stopping window displays. Gemma Riberti, WGSN’s Senior Editor of Lifestyle and Interiors reports
Fashion and Design are growing closer and tighter, we keep talking about this and the number of creative partnerships in between the two worlds grows by the day. Now the fashion weeks are in full swing, as their devotees duly migrate from New York to London and now Milan, with Paris next.
High street brands are embracing this direction as well, and Swedish brand COS is at the forefront, as its highly sculptural yet minimalist style easily evokes the precise constructions that drive product design. For this fashion week, COS partnered with London-based industrial designers Laetitia de Allegri & Matteo Fogale, and will display installations with their pieces in their windows across the four fashion meccas. The creative duo has been chosen by the brand for their clean and contemporary aesthetic that features sustainable composites created from recycled fashion textiles.
Sustainability is indeed at the core of this project as well: de Allegri and Fogale work with innovative materials such as Denimite and Marblus – both the result of recycled and compressed post-production scraps of denim and cotton fibers that give way to astonishing textural, stone-like qualities. The windows feature key denim pieces from their SS16 collection suspended from the designers’ structures, and the display is both a beautiful visual composition of minimal design and an acknowledgement of how denim can be recreated into new and unexpected functions, highlighting and encouraging the use of recycled and sustainable materials.
COS is launching each window on the following dates in the following stores:
08.02.2016: COS, 129 Spring Street, New York, United States
17.02.2016: COS, 222 Regent Street, London, United Kingdom (currently on display)
22.02.2016: COS, 5 Corso Vercelli, Milan, Italy
29.02.2016: COS, 3 Rue de Grenelle, Paris, France
We love when sustainability pairs up with good design, and that is at the core of our Design Matters A/W 17/18 design direction – Lifestyle & Interiors subscribers can read more about it here. We also continue on enriching our Fashion Connection on the site with the latest & greatest collaborations between the two worlds.