Jan 17, 2019 | By Alice Gividen
Fashion Revolution Day was set up to mark the anniversary of the Rana Plaza factory collapse in Dhaka, Bangladesh. Cited as the ‘the worst ever industrial accident to hit the garment industry’, a total of 1130 people lost their lives and over 2500 were injured on the 24th April 2013.
A global online campaign was launched in the wake of this disaster to encourage consumers to ask brands and retailers ‘Who made my clothes?’ The idea of this campaign is to create a direct dialogue between consumer and retailer through social media, and to promote transparency within our complex industry of global suppliers, manufacturers and sub-contractors.
In our globalised economy, we have become increasingly distant from our producers and often don’t know where our garments have been manufactured, let alone by whom.
In 2016, I’m excited to see that the Fashion Revolution campaign is extending from a day to an entire week. This year the campaign has a new message too, it celebrates the very people who make our clothes. It’s been spread through a series of images on social media with the line ‘I made your clothes’.
Let’s move towards celebrating the skilled crafts people around the world who make our clothing. If consumers understand about how their garments are designed and made, I am certain they would value them more and treat them with greater care and consideration.
‘We believe fashion can be made in a safe, clean and beautiful way. Where creativity, quality, environment and people are valued equally.’ Fashionrevolution.org
I believe this campaign should be an on-going consideration for us as both consumers and industry professionals. We should question what conditions we produce our clothes in, be that the contents of our own wardrobes or the items that we work as professionals to design, source and produce.
So what will you be doing this year for the week long Fashion Revolution? Head on over to fashionrevolution.org, see what’s happening in your area, download the resources and read about the future of Fashion Revolution in the white paper.
Tweet or Instagram the question #whomademyclothes? or e-mail the brand directly from the website.
Join the global revolution and help to propel the movement towards a safer, more transparent, sustainable fashion future.
MORE: Check out her other guest blog on why ‘Clothes should be treasured, not bought and discarded like fast food’ here
NEED INSPIRATION? WGSN publishes 350 in-depth reports each month. That’s a seriously awe-inspiring amount of inspiration. Join WGSN.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.