Sep 13, 2019 | By Athena Chen
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Womenswear retailer BCBG has just announced plans to close stores.
Following the trend we’re seeing across fashion retail, BCBG will be managing the choppy waters of the current economic climate and shifting consumer behaviour, by switching to e-commerce and reducing its brick and mortar footprint.
BCBGMAXAZRIAGROUP which was founded in 1989 by Max Azria currently has more than 570 boutiques worldwide, including more than 175 in the U.S, according to Bloomberg which broke the news.
Commenting on why BCBG is closing stores Seth Lubove, a spokesman for BCBG at Sitrick & Co told Bloomberg via email, “In order to remain viable, the company — like so many others in its industry — must realign its business to effectively compete in today’s shopping environment.”
“This is a trend we’re seeing across fashion brick and mortar retailers,” says WGSN Jackie Chiquoine, Associate Editor, Retail Intelligence.
“They are shifting and reinvesting their funds from large scale stores to a more omnichannel approach with a focus on e-commerce to reconnect with their key consumers. Stores can no longer be all things to all people, and in addition to e-commerce, they are keeping their retail output smaller, but with a focus on offering a truly inspiring retail experience.”
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