Fashion, furniture and the festive season boost John Lewis weekly sales
By WGSN Insider

The department store sees strong performances in these key areas as consumers prepare for winter comfort, WGSN Global News Editor Nigel Taylor reports

Oct 29, 2015
/

Like

School holidays for some and the anticipation of the upcoming festive season for others helped UK department store group John Lewis sales rise 2.1% to £85.27m in the week to October 24.

Online led the way, up 9.2% on-year, with strength across all of the Home areas, as Furniture led the way, up 24.7%. Within Fashion, there were some notably strong performances from Beauty, Wellbeing and Leisure, up 24%, and Women’s Accessories, up 23%, noted director of selling David Barford
.

In store, Fashion led the way, up 5.9%, with double percentage growth from Collaborations, jumping 48.4%, Swim and Nightwear, up 18.7%, Women’s Casualwear, up 28%, and Women’s Formalwear, up 13.9%.

Home came in at 5% ahead with Furniture leading the way, lifting 7.6%, and Beds and Bedroom, Living, Dining and Upholstery all achieving double percentage increases as customers begin to prepare for winter comfort.

In EHT (electricals) sales were “challenging” and came in 4.3% down, but Small Electrical continues its growth at 5.3% up.

“The [London flagship] Oxford Street Home department refurbishment is delighting our customers from far and wide and the branch has seen an increase in sales from the newly opened areas,” noted Barford.

STAY UP TO DATE: You want the need-to-know news, right? Our journalists deliver a daily curation of the most important industry happenings. Sound good? Join WGSN.


Subscribe to WGSN

blog_ad2
Big data meets consumer insights. Experience WGSN.

Related stories

Amazon Go store
2 min
Amazon Go: The Store of The Future?

1 photo
Designers Maxwell Osborne and Dao-Yi Chow out of DKNY

Burberry rejects Coach's multiple takeover offers

The Beauty-Full Week: Top 5 beauty gifts not to miss

Gilt.com Will Open 'Gilt at Sea' Retail Pop-Up For The Holidays