10 hours ago | By Emily Cater
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Mar 13, 2012
Celebrating the opening of the new women’s designer fashion floor at renowned London department store Selfridges, the store has commissioned a series of bespoke short films by designers including Dries Van Noten, Alexander McQueen, A.F.Vandevorst, Ann Demeulemeester, Comme des Garcons, Gareth Pugh and Rick Owens. Each brand has created a short film in collaboration with art curator Emma Reeves and various international filmmakers, interpreting the essence of today’s modern woman.
‘We commissioned these films to celebrate the opening of our new Womens Designer Galleries. The brief to the designers was very open – the only stipulation was that there was a strong female character at the centre of each film. We wanted each designer to freely express their vision of a woman who they found captivating and inspiring’, says Alannah Weston, Creative Director of Selfridges.
Fusing fashion and film, Selfridges has collaborated with award-winning set designer Simon Costin, creating an exciting installation for the Film Project screenings at the Old Selfridges Hotel. Free screenings will be open to the public from the 15-26th March, as well online at Selfridges.com. – Anna Jacobsen
Comme Des Garcons
Dries Van Noten
Old Selfridges Hotel
Edwards Mews W1U 1QZ
Monday- Saturday 12-8, Sunday 12-6
Images courtesy of Selfridges
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