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Fashion East

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The men’s market has continued to take hold of London Fashion Week for the last two seasons, with an entire day devoted to menswear. Fashion East is one of the most directional events of the week, featuring a collection of 14 emerging designers based in London. Standouts included father and son design team Casely Hayford’s sports-influenced collection with interesting African-inspired prints. Also in the mix were “pervy but fun” clubwear from Jaiden rVa James, jewelry from Husam El Odeh, and whimsical knits from New Power Studio featuring plastic-coated tennis sweaters, exaggerated smiley knits and “muscle toned” sweatshirts.

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