Feb 23, 2017 | By Vittoria Toffoli
Experience Lifestyle & Interiors on WGSN.
Aug 31, 2016
All eyes were glued to the MTV Video Music Awards this week, and as I am fresh off the coverage of home decor trade show NY NOW, I couldn’t but help notice the intertwining between the fashion worn by the celebrities and the home interior looks I’ve been tracking. We even have a dedicated section on WGSN Lifestyle & Interiors where we highlight the ever-growing interrelations between these two worlds as fashion designers venture into interior collections and vice-versa – the Fashion Connection, as we call it.
And here is proof once again, as the Aztec prints and shag furs that were prevalent at last week’s home trade show, NY NOW, also feature strongly on the VMA red carpet. From Hailee Steinfeld wearing intricate Aztec-patterned Balmain to Stella Maxwell in a traditional Aztec print by Moschino, the burnt orange and repeated shapes reminded us of pillows, rugs and throws with matching designs from retailers like Wayfair, Society6 and Zazzle.
Alongside the Aztec, celebrities donned tactile, soft and shaggy fur. Beyonce and Rita Ora both struck a pose with stringy shag frills covering their gowns – much like the pillows, throws, furniture and rugs that we are spotting as key pieces for the home as winter approaches. Rather than regular fur, stringy and delicate shag detailing are gracing both home decor and fashion. The seafoam number by Francesco Scognamiglio on Beyonce pairs well with a shag pillow by FormDecor.com for instance, while Rita Ora’s sultry Marc Jacobs gown shares embellishments with Gilt’s black shag throw pillow.
These looks from the VMAs are a fresh example of how fashion looks work to spur the desire for similar patterns, textures and tactilities across the home – and while we are hard at work on the trend analysis report from the NY NOW show.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.