23 hours ago | By Lizzy Bowring
The MTV Video Music Awards took place last night as singers, celebrities and reality TV stars flocked to celebrate the year in music, watch Beyonce take home most of the awards and be dazzled by the new music video called Fade from Kanye West (plus enjoy the four free minutes MTV gave him to talk about anything he wanted).
The VMAs are normally the place for headline-grabbing fashion rather than subtle, high-end style. In style stakes, it tends to be the Grammy’s lesser known sister. That said, this year we saw some noticeable singers embracing key fashion trends, such as Nicki Minaj embracing the cutout trend that we reported on back in January when Jennifer Lawrence rocked a Dior with similar design details. But Tove Lo, stole the show when it came to embracing the activewear trend that continues to dominate the conversation, particularly in light of the recent Olympic Games.
Tove Lo opted for a pared-back white dress, and teamed the look with rose gold Reebok Classic sneakers. It’s rare to see sneakers on the red carpet, but there’s definitely a move toward embracing a more relaxed look on the red carpet, Kanye West even rocked jeans at The Met Gala earlier this year. Celebrities and musicians alike are reflecting what we are seeing as a wider consumer trend, with shoppers opting for head-to-toe looks that embrace that smart/refined athletic feel.
For more information on emerging style, key themes in fashion and what is impacting the womenswear market, join WGSN.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.