Fashion Buzz| Tove Lo wore sneakers to the VMAs 2016
By WGSN Insider

The artist opted for comfortable footwear, inspired by the current appetite for activewear. WGSN reports.

Aug 29, 2016


The MTV Video Music Awards took place last night as singers, celebrities and reality TV stars flocked to celebrate the year in music, watch Beyonce take home most of the awards and be dazzled by the new music video called Fade from Kanye West (plus enjoy the four free minutes MTV gave him to talk about anything he wanted).

The VMAs are normally the place for headline-grabbing fashion rather than subtle, high-end style. In style stakes, it tends to be the Grammy’s lesser known sister. That said, this year we saw some noticeable singers embracing key fashion trends, such as Nicki Minaj embracing the cutout trend that we reported on back in January when Jennifer Lawrence rocked a Dior with similar design details. But Tove Lo, stole the show when it came to embracing the activewear trend that continues to dominate the conversation, particularly in light of the recent Olympic Games.

Tove Lo opted for a pared-back white dress, and teamed the look with rose gold Reebok Classic sneakers. It’s rare to see sneakers on the red carpet, but there’s definitely a move toward embracing a more relaxed look on the red carpet, Kanye West even rocked jeans at The Met Gala earlier this year. Celebrities and musicians alike are reflecting what we are seeing as a wider consumer trend, with shoppers opting for head-to-toe looks that embrace that¬†smart/refined athletic feel.


For more information on emerging style, key themes in fashion and what is impacting the womenswear market, join WGSN.

Fashion Buzz| Tove Lo wore sneakers to the VMAs 2016
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5 style talking points from the MTV VMAs
Aug 29th, 2016

[…] footwear also stole the show at this year’s VMAs, Tove Lo rocked Reebok Classics, Jaden Smith opted for sneakers and Michael Phelps who was there celebrating his recent Olympic […]

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