Fashion Is Clearly Having Fun On April Fool’s Day

It’s April 1, and that means it’s April Fool’s Day. Numerous companies have been getting in the spirit of the occasion, like Google, who played several pranks on its users, one of which backfired. A feature called “Google Mic Drop” appeared on its mail service this morning, which inserted a GIF of a yellow Minion dropping a mic into the end of an email. It infuriated several users who mistakenly used it on professional or serious emails, claiming to have lost their jobs or prospects at an interview because of the prank.

While today’s biggest fashion news story—Hedi Slimane’s departure from Saint Laurent—is no joke, fashion brands and publications have joined in on the festivities. Many media companies and skeptical readers are more wary than ever, not wanting to have the wool pulled over their eyes. In the spirit of the day, here are several stories from the fashion world that are most likely too good (or too funny) to actually be true.

Donald Trump Purchases Pharrell’s Billionaire Boys Club

Late yesterday, the WGSN offices received a package of several clothes and a press release claiming Donald Trump had purchased Pharrell Williams’ Billionaire Boys Club streetwear line, which the multi-hyphenate artist recently bought back earlier this year. Trump’s iteration of the label, the so-called Billionaire Mens Club includes several reinterpretations of the brand’s iconic graphics, including Trump as an astronaut and a hoodie featuring a back graphic of Trump Tower, parodying Billioniare Boys Club’s rocket motif. The brand’s website, bmcicecream.com contains an audio speech by “Donald Trump” about why launching the line made sense.   bbmens   Colette On Mars   

Parisian boutique Colette claimed they’ll be opening a pop-up store on Mars in 2017 to celebrate their 20th anniversary. Judging by the Mars Rover’s current progress and well, the fact that a manned mission to Mars is still about 15 years away from even being planned, it’s best to write this one off to humorous, wishful thinking.
  H&M and Mark Zuckerberg’s Problem-Solving Collection
Swedish retailer H&M is purportedly launching a capsule collection inspired by the personal style of Facebook CEO Mark Zuckerberg, known for his uniform of solid grey t-shirts and washed denim. The fabled collection has a website, markforhm.com, and is allegedly called “One less thing to think about in the morning.” The gender neutral collection is said to be comprised of seven t-shirts and one pair of jeans, and its purpose is to take the guesswork out of well, getting dressed each day. It’s an efficient solution that’s plausible, but probably a light-hearted joke.  
1   HYPEBEAST’s Kanye West-Dedicated Vertical introducing-yeezybeast-1
Sneaker, streetwear, and men’s fashion site HYPEBEAST claimed to be launching a vertical dedicated to nothing but Kanye West, called YEEZYBEAST. The proposed site comes as a bit of a self-aware joke, as many of the site’s commenters often criticize it for covering Mr. West a little too much. Although a page aggregating all of HYPEBEAST’s Kanye West-related news is actually up, don’t expect it to stick around past today.   Hunter Boots Makes a Band hunter-boots-perfect-storms
Known for their weather-resistant footwear that’s a staple at music festivals the world over, Hunter Boots used their Twitter to debut The Perfect Storms, whom they said was a new band from their burgeoning music label, Hunter Music.  

Despite several interviews with members of the band (also posted on Twitter), the brand came clean this morning that it was all indeed a ruse meant to celebrate April Fool’s Day.



Hopefully you’re taking today’s fashion news with a grain of salt.

LIKE THIS? Follow Jian on Twitter. For in-depth reports on up-and-coming labels and insight on modern consumer behavior, join WGSN.

Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.