Fashion and the future part two: The magic is in the designs that hit the catwalk

At WGSN, we look forward and forecast what’s happening next, but we can’t ignore that this has been one of the biggest years for fashion, retail and digital.

So, for two special one-off blogs, we asked our senior team members to write a letter to fashion, commenting on the biggest changes that have taken place and what the future holds.

Here’s WGSN Head of Catwalks Lizzy Bowring on fashion in 2015.

Dear fashion,

First off, let me say that after a decade of covering your runway shows we are no longer still in a love affair, it’s more like a loving marriage and this year 2015, has by far been our most interesting year together.

Alber, Raf and Alexander have all played musical chairs– and in turn highlighted the growing pressures in the industry. Designers are coming out thick and fast declaring that the demands on their time and talents are at breaking point. In response to this pressure to be all things to all people by delivering multiple collections and ruling social media- the designers behind Proenza Schouler announced that they would be keeping the images of their Pre-Fall 2016 collection off social media. It will be interesting to see if other designers follow suit in 2016.

Let’s also talk about spectacle. I love the magic and the performance of fashion, the intricate details contrasted with the huge runways. Gucci’s SS16 show was spellbinding and designer Alessandro Michele impressed us all with his talent, he is setting a precedence and his influence is trickling through from high end fashion to high street (the mark of a good designer) – the fact that he won the International Designer Award at the British Fashion Awards is a testament to his talent.

But fashion, while this year you’ve outdone yourself with Instagram worthy sets, runways and Pre-Fall collections, let’s not forget the clothes. Celine is the perfect example of how you can create a social media buzz with stunning, wearable designs, no magic show required.

The Pre-Fall 2016 shows are starting to happen now one by one, and actually I love this time of year, the Chanel Metiers d’Art is my favourite– a full celebration of the countless artisans that contribute toward creating these future iconic styles. The fabric, the styles and the textures, all come to life.

And in 2016, at start of the year men’s catwalk shows run into women’s, so it’s definitely going to be a busy one. I’m particularly looking forward to Demna Gvasalia, the Vetements designer, and what he does in the driving seat at Balenciaga.

The demand for fashion is still there and the consumer still wants beautiful designs, the future is an exciting time.



For yesterday’s exclusive letter reflecting on the way that digital has impacted and will continue to impact fashion, read up here.


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