Farah’s 90th Anniversary: The 1920 Collection


Farah has released a commemorative capsule range based on iconic pieces from their archives. The 1920 collection, named after the year the brand was founded, consists of milestones from the Texan brand’s long history in apparel.

The collection’s centerpiece is the chambray work-shirt, the item that started the Farah business back in the 1920s. The collection also includes selvedge denim jeans, army chinos, pea and duffel coats, hand-knit cardigans and polo shirts. The launch is accompanied by beautifully re-worked advertising from their 90 year history, as shown here.

The collection will be limited to 90 pieces per item and will be available at London Selfridges in September.

Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.