Aug 17, 2017 | By WGSN Insider
Uber-hip men’s magazine Fantastic Man has teamed up with Swedish underwear company The White Briefs on a collection that puts a chic spin on basic tighty whities and tees. In addition to its understated appeal, the organic cotton pieces are thoughtfully tailored to fit a man’s physique, from a mid-rise waistband on briefs to a wide neckline on tanks. We particularly love the packaging and marketing of the line, which reflects both the magazine’s and the brand’s clean, modern aesthetic.
The collection can be purchased at an impressive roster of stores including Colette and Opening Ceremony, as well as online at thewhitebriefs.com.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.